CLIENT
Texas Department of Transportation (TxDOT).
PRODUCTION CO.
Directorz, Dallas.
Tom Ryan, director/DP; John Gilliland, executive producer; Billy Hollems, line producer. Shot on location in Austin, Texas.
AGENCY
Sherry Matthews Advocacy Marketing, Austin.
Wally Williams, creative director/copywriter; Rob Buck, creative director/art director; Julie Faust, producer.
EDITORIAL
Match Frame, Austin.
Stephen Bohls, editor.
POST/VISUAL EFFECTS
Match Frame.
Chris Blankenship, online editor; Joe Malina, colorist; Keith Lowry, graphics artist; Jeff Stoyer, 3-D artist.
Kevin Peake Studios, South Austin.
Kevin Peake, illustrator, "Bowling Pins."
AUDIO POST
Tequila Mockingbird, Austin.
Shayna Brown, mixer.
SOUND DESIGN
Tequila Mockingbird.
Shayna Brown, sound designer.
THE SPOTS
Three commercials focus on the importance of safe driving and the Texas Department of Transportation’s commitment to maintaining that safety. In "Bowling Pins" (:30), bowling pins that are illustrated to look like construction workers nervously await the arrival of a bowling ball. As the ball heads toward them, a voiceover states, "When you speed or drive recklessly through someone’s workspace, you’re putting a lot of lives in jeopardy. Slow down, pay attention to the signs. Give us a brake." The bowling ball then veers off into the gutter much to the relief of the pins. In the :10 "Surrender Flag," a man waves a flag at a construction site, while the narrator is heard: "When you drive through a road construction area, pay attention to the signs and slow down. Road workers want to get home safely too." The tag "Give us a brake" appears onscreen. And in the :10 "Runaway Sign," a construction worker on a sign comes alive and runs for its life, as the narrator says, "When you speed or drive recklessly through someone’s workspace, you’re putting a lot of lives in jeopardy. Give us a brake. Pay attention to the signs."
Spots broke in September.
