Marvin Gaye's family wants to put a stop to "Blurred Lines."
Gaye's children filed an injunction in court Tuesday to prevent the copying, distributing and performing of the hit song featuring Pharrell, Robin Thicke and T.I.
Pharrell and Thicke were ordered to pay nearly $7.4 million to three of Gaye's children after a jury determined last week that the performers copied elements of the R&B icon's 1977 hit "Got to Give It Up."
Gaye's family also sought Tuesday to amend the verdict to include rapper T.I., whose real name is Clifford Joseph Harris Jr., as well as labels Universal Music, Interscope Records and Star Trak Entertainment.
The injunction against "Blurred Lines" could give Gaye's family leverage to negotiate for royalties and other concessions, such as songwriting credits.
"With the digital age upon us, the threat of greater infringement looms for every artist," the family said in a statement released Wednesday. "It is our wish that our dad's legacy, and all great music, past, present, and future, be enjoyed and protected, with the knowledge that adhering to copyright standards assures our musical treasures will always be valued."
"Blurred Lines" was the biggest hit of 2013. It sold more than 7 million tracks in the United States, topped the pop charts for months and earned two Grammy Award nominations.
The Many Hires Jeremiah Wassom As Group Creative Director
Independent agency The Many has added Jeremiah Wassom as group creative director.
Wassom most recently worked a decade at Deutsch LA where, as SVP/creative director, he led the Taco Bell account and won new business for the agency. His agency past also includes AKQA and TBWAChiatDay. His creative work has touched the QSR, video games, automotive, fashion, and culture brand sectors. He also served eight years with the United States Marine Corps.
“Throughout his career, Jeremiah has helmed work that has not only made me personally jealous but has consistently pushed brands to show up in memorable and innovative ways,” said Josh Paialii, head of creative at The Many. “One look at his body of work and you will see his passion for storytelling and craft has raised the bar for entire categories, driving participation with many brands’ most loyal fans. Beyond being a world-class creative director and maker, Wassom is a proven team player and strategic thought leader. He’ll be a great addition to the leadership team at The Many working across all accounts. His role will be immediately felt as he guides and supports each of the creative leads in the department.”
A 20-year creative with agency, brand, and freelance experience, Wassom has forged a creative approach which focuses on crafting engaging connections rather than simply make ads. He sees the need for advertising to mean more, not simply do more.
The Many believes that true business growth is made possible by harnessing the power of participation and partners with brands to forge deeper connections with consumers, cultivate trust and loyalty, and maximize marketing spend and execution. The agency is built around a flexible model that offers a suite of capabilities, including... Read More