Disney, Marvel, Netflix to team on nearly 60 one-hour episodes, which are expected to generate at least 3,000 jobs
The Big Apple has landed its biggest filming catch. Governor Andrew M. Cuomo, The Walt Disney Company, Marvel and Netflix Inc. today announced that Marvel’s landmark live-action television series, which will bring Marvel’s “flawed heroes of Hell’s Kitchen” characters to Internet TV network Netflix, will principally film in New York State. Produced by Marvel Television, in association with ABC Television Studios, this groundbreaking series is Marvel’s most ambitious foray yet into live-action television storytelling and represents the largest film or television production project commitment in New York State history.
Filming is set to begin this summer and will create at least 3,000 jobs in New York State including up to 400 full time jobs. The project will include nearly 60 one-hour episodes focused on the four Defenders characters: Daredevil, Jessica Jones, Luke Cage and Iron Fist.
“Since 2008 Disney has directly contributed almost half a billion dollars to New York’s economy through television and film production, along with approximately 9,000 jobs for New Yorkers,” said Robert A. Iger, chairman and CEO, The Walt Disney Company. “The Governor’s policies make this great state a more affordable and attractive location, opening the door for even greater economic investment and job creation for New Yorkers. Our Marvel series for Netflix will inject millions directly into the local economy and create hundreds of new jobs.”
Last November, Disney and Netflix announced an unprecedented deal for Marvel TV to bring multiple original series of live-action adventures of four of Marvel’s most popular characters exclusively to the world’s leading Internet TV Network beginning in 2015. This pioneering agreement calls for Marvel to develop four serialized programs totaling 52 one-hour episodes culminating in a four to eight episode mini-series programming event. Led by a series focused on “Daredevil,” followed by “Jessica Jones,” “Iron Fist” and “Luke Cage,” the epic will unfold over multiple years of original programming, taking viewers deep into the gritty world of heroes and villains of Hell’s Kitchen, New York. Netflix has committed to a minimum of four, thirteen episodes series and a mini-series event in which the Marvel characters from the first four series team up as “The Defenders,” much like “The Avengers.”
This new original TV deal follows last year’s landmark movie distribution deal through which, beginning with 2016 theatrically released feature films, Netflix will be the exclusive U.S. subscription television service for first-run, live-action and animated movies from the Walt Disney Studios, including titles from Disney, Walt Disney Animation Studios, Pixar Animation Studios, Marvel Studios, Disneynature and Lucasfilm.
When Governor Cuomo took office in 2011, he made the attraction of the film and television production and postproduction industries, and jobs and the economic impact they bring with them, a key part of his overall strategy to grow New York State’s economy. Since that time, he has signed into law several important changes to both programs to make New York more competitive in this global marketplace, and the results have been significant. Both programs enjoyed record-breaking years in 2013, bringing billions of dollars in new spending and thousands of jobs into the Empire State. The stability provided by multiyear funding has particularly encouraged the development of television series production work, like the new Marvel series, as well as long term investments in infrastructure, all of which creates thousands of jobs directly and indirectly related to the actual productions themselves.
During calendar year 2013, applications for 183 film productions were submitted that included 124 films, 33 television programs and 26 pilots. These projects will: Generate a direct spend of $2.11 billion in New York State; collect a projected $477 million in credits; and hire an estimated 128,165 actors and crew for the 183 projects submitted.
John Ford, president, International Alliance of Theatrical and Stage Employees (IATSE) Local 52 said, “The men and women of the IATSE look forward to participating in this ground breaking endeavor. Thanks to the vision of Governor Cuomo and the legislature, the long term funding of the production incentives gives employers the comfort they need to invest in these new avenues of entertainment, which will provide thousands of new jobs with good wages and benefits.”
Thomas J. O’Donnell, president, Teamsters Local 817 said, “Theatrical Teamsters Local 817 is thrilled that Marvel’s newest television series will be filmed in New York. This long-term commitment is an incredible accomplishment that will bring not just jobs, but also stability to our members work and family lives.”
The Many Hires Jeremiah Wassom As Group Creative Director
Independent agency The Many has added Jeremiah Wassom as group creative director.
Wassom most recently worked a decade at Deutsch LA where, as SVP/creative director, he led the Taco Bell account and won new business for the agency. His agency past also includes AKQA and TBWAChiatDay. His creative work has touched the QSR, video games, automotive, fashion, and culture brand sectors. He also served eight years with the United States Marine Corps.
“Throughout his career, Jeremiah has helmed work that has not only made me personally jealous but has consistently pushed brands to show up in memorable and innovative ways,” said Josh Paialii, head of creative at The Many. “One look at his body of work and you will see his passion for storytelling and craft has raised the bar for entire categories, driving participation with many brands’ most loyal fans. Beyond being a world-class creative director and maker, Wassom is a proven team player and strategic thought leader. He’ll be a great addition to the leadership team at The Many working across all accounts. His role will be immediately felt as he guides and supports each of the creative leads in the department.”
A 20-year creative with agency, brand, and freelance experience, Wassom has forged a creative approach which focuses on crafting engaging connections rather than simply make ads. He sees the need for advertising to mean more, not simply do more.
The Many believes that true business growth is made possible by harnessing the power of participation and partners with brands to forge deeper connections with consumers, cultivate trust and loyalty, and maximize marketing spend and execution. The agency is built around a flexible model that offers a suite of capabilities, including... Read More