Martin Ringqvist, formerly a copywriter and sr. partner at Sweden’s Forsman & Bodenfors where he was a driving force behind Volvo’s lauded “Epic Split,” is joining 72andSunny as a group creative director. He is slated to move to Los Angeles and start in his new role in January.
“Epic Split,” a viral sensation that combined Jean-Claude Van Damme, an Enya track and two Volvo trucks, racked up 76 million YouTube views (the most ever for an automotive ad) and 20 Cannes Lions awards including two Grand Prix honors. Ringqvist also drove advertising for Internet company Tele2, Forsman Bodenfors’ largest account. This year Forsman & Bodenfors was named Independent Agency of the Year at Cannes, and Agency of the Year at the One Club and Art Director’s Club.
Glenn Cole, chief creative officer of 72andSunny, said, “Martin’s innovative body of work speaks for itself, but his role in helping to shape the famously collaborative culture at Forsman & Bodenfors is just as significant. I’m excited to see how he will evolve what we do and how we do it.”