CLIENT
Olympus America/Olympus C-740 Ultra Zoom.
PRODUCTION CO.
Epoch Films, New York.
Matthew Badger, director; Peter Donahue, DP; Jerry Solomon, executive producer; Timory King, producer. Shot on location in New York.
AGENCY
The Martin Agency, Richmond, Va.
Hal Tench, creative director; Steve Bassett, copywriter; Sean Riley, art director; Melanie Cox, broadcast producer; Kelly Walsh, assistant producer.
EDITORIAL
Chrome, Santa Monica.
Hal Honigsberg, editor.
POST/VISUAL EFFECTS
Company 3, New York.
Billy Gabor, colorist.
Click 3X, New York.
Mark Szumski, online editor/visual effects artist; Peter Corbett, visual effects supervisor; Jason Mayo, executive producer; Susan Armstrong and Bryce Barros, visual effects artists.
Stardust, Santa Monica.
Matthew Marquis, executive producer; Jason Doherty, animation artist (end card).
AUDIO POST
Sound Lounge, New York.
Eric Warzecha, mixer.
MUSIC/SOUND DESIGN
Tonefarmer, New York.
Ray Loewy, composer/arranger; Josh Kirsch and Keith Corenzo, sound designers; Tiffany Warin, executive producer.
THE SPOT
"Power Zoom" demonstrates the ability of the Olympus 10x optical zoom lens. The commercial opens on an outdoor scene where a man sits drinking coffee. On his table is an Olympus C-740 digital camera, which seems to sense the presence of a beautiful woman far across the park. Suddenly, the camera’s lens springs into action, zooming its focus to take a close-up of the woman. The :30 ends with the tagline, "Designed to do more."
Spot broke Nov. 1.