CLIENT
The Timberland Company.
PRODUCTION CO.
hungry man,
bicoastal/international.
John O’Hagan, director; Joe DeSalvo, DP; Steve Orent, executive producer/New York; Dan Duffy, executive producer/Los Angeles; Tom Rossano, staff producer; Ken Licata, producer. Shot on location in New York.
AGENCY
The Martin Agency,
Richmond, Va.
Hal Tench, creative director; Bob Meagher, copywriter; Cody Spinadel, art director; Steve Humble, producer.
EDITORIAL
Mad River Post, New York.
Michael Elliot, editor; Zena Sfeir, assistant editor; Mindy Strauss, producer.
POST
Nice Shoes, New York.
Ed Patrowicz, online editor.
Moving Images, New York.
Tim Masick, colorist.
AUDIO POST
Sound Lounge, New York.
Rob Sayers, mixer.
MUSIC
Elias Associates, bicoastal.
Michael Sherwood, arranger; David Gold, creative director.
SOUND DESIGN
Mad River Post.
Zena Sfeir, sound designer.
THE SPOT
Set to an arrangement of Bob Marley’s "Get Up Stand Up," Timberland’s "Canoe" features a man walking through New York City, holding a canoe above his head. The spot ends with the tag line, "For the journey."
Spot broke in September.