Mark Yang, who had been with New York-based Post Perfect since 1992, most recently as VP of production services, was named executive producer at Crush Digital Video, one of the first DVD studios to open in New York. Both Post Perfect and Crush operate under parent company New York Media Group.
During his time at Post Perfect, Yang held various positions, including VP of operations and VP/sales manager. Earlier, he worked as an editor as New York-based First Edition and Broadway Video. At Broadway, he edited the Emmy-winning documentary Chagalls Journey.
Yang sees his new position as a natural extension of his experiences in post. A lot of DVD is very related to postproduction, taking video and audio elements and creating another product. … Its an exciting new area.
Marks creative and technical background, coupled with the fact that he has an excellent rapport with clients and is a terrific manager, makes him the perfect choice for Crushs executive producer, said Crush president Jeff Stabenau.
To date, movies have largely driven the DVD industry, but Yang looks forward to introducing new types of clients to the medium. We concede that the major studios will be doing the bulk of the movie work, he said, adding that Crush has, however, generated movie business from some smaller studios. Crushs recent titles include This is Spinal Tap and Silence of the Lambs.
Yang said he intends to focus on generating business from ad agencies for applications such as client presentations and archiving.
He also views DVD as a natural for production companies and design firms demo reels, pointing out that DVD offers digital quality imagery, random access and room for ancillary data. He added that he does not expect DVD to replace -inch videotape, but to supplement it. Rather than fast-forwarding reels, Yang suggested, DVDs could present a more friendly and interactive way of presenting a roster.
