In the first Apple spot released since the passing of Steve Jobs, people from all walks of life are seen interacting with the new Apple iPhone 4S, asking it questions (What’s a weasel look like? How do you tie a bowtie?), instructing it to provide reminders (buy milk after work, change my 3 p.m. appointment to 4 p.m.) as well as entertainment (play some Coltrane), inform others (tell my wife I’m going to make it home on time), and find help (a list of nearby locksmiths for a woman locked out of her house, road assistance for a flat tire).
Aptly titled “Assistant,” the commercial shows that users can connect with their phone via verbal instructions, and get verbal and on-screen feedback. The creative ensemble from agency TBWA\Media Arts Lab included chief creative officer Duncan Milner, executive creative director Eric Grunbaum, exec creative director/art director Scott Trattner, group creative director Chuck Monn, creative directors Demian Oliveira and Chris Ribeiro, associate creative director/art director Paula Cristalli, associate creative directors/copywriters Claire Morrisey and Ted Kapusta, art directors Paul Wysocan and Parker Grant, and producers Mallory Gordon, Alexis Stember and Christopher Shaw.
Mark Romanek of Anonymous Content directed the spot, which was shot by DPs Harris Savides and Sal Totino.
Jared Coller of Nomad Editing Company cut “Assistant.” Lead Flame artist was Ben Gibbs of D-Train.
Alec Baldwin Urges Judge To Stand By Dismissal Of Involuntary Manslaughter Case In “Rust” Shooting
Alec Baldwin urged a New Mexico judge on Friday to stand by her decision to skuttle his trial and dismiss an involuntary manslaughter charge against the actor in the fatal shooting of a cinematographer on the set of a Western movie.
State District Court Judge Mary Marlowe Sommer dismissed the case against Baldwin halfway through a trial in July based on the withholding of evidence by police and prosecutors from the defense in the 2021 shooting of cinematographer Halyna Hutchins on the set of the film "Rust."
The charge against Baldwin was dismissed with prejudice, meaning it can't be revived once any appeals of the decision are exhausted.
Special prosecutor Kari Morrissey recently asked the judge to reconsider, arguing that there were insufficient facts and that Baldwin's due process rights had not been violated.
Baldwin, the lead actor and co-producer on "Rust," was pointing a gun at cinematographer Halyna Hutchins during a rehearsal when it went off, killing her and wounding director Joel Souza. Baldwin has said he pulled back the hammer — but not the trigger — and the revolver fired.
The case-ending evidence was ammunition that was brought into the sheriff's office in March by a man who said it could be related to Hutchins' killing. Prosecutors said they deemed the ammunition unrelated and unimportant, while Baldwin's lawyers alleged that they "buried" it and filed a successful motion to dismiss the case.
In her decision to dismiss the Baldwin case, Marlowe Sommer described "egregious discovery violations constituting misconduct" by law enforcement and prosecutors, as well as false testimony about physical evidence by a witness during the trial.
Defense counsel says that prosecutors tried to establish a link... Read More