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    Mark Peters joins TBWAChiatDay LA as creative director

    By SHOOTUpdated:No Comments818 Views
    LOS ANGELES --

    Mark Peters has been appointed creative director in the Los Angeles office of TBWAChiatDay. He will be working across several agency accounts including Southwest Airlines, Nixon, Gatorade and NKLA (No Kill Los Angeles).

    Peters joins TBWA from Deutsch LA, where he served for four years as sr. VP, creative director on the Volkswagen account. Prior to Deutsch, he was creative director at mcgarrybowen working on the Verizon account. He joined mcgarrybowen from GSD&M, where he was creative director on several brands including BMW, Kohler, AT&T, Legacy and L.L. Bean.

    Earlier in his career, Peters enjoyed stints at both Ogilvy & Mather Los Angeles and The Martin Agency, working on Motorola, UPS, Olympus and Coke. A graduate of the University of Virginia,




    Imposter Signs Viral Dancer and Filmmaker David Vu

    Wednesday, December 4, 2024

    Viral filmmaker, dancer and choreographer David Vu, has joined Imposter’s roster for U.S. representation.

    Vu rose to fame after his dance videos went viral on TikTok--most notably, his choreography for Doja Cat’s “Get into It (Yuh),” which became one of the biggest viral trends of 2021, and the 15-second cutdown of his Pop Smoke “AP” choreography. Prioritizing simplicity, collaboration, and distinctiveness, he inspired a chain reaction of user participation.

    Drawing audiences deeper into surreal worlds through creative use of framing, Vu choreographed, directed, and starred in his own video for Lil Simz, “Gorilla”--which brought in 1.5 million plays after being reposted by the rapper herself--and played with movement and VFX for Hillari’s “New Beginnings.” He caught the attention of Caviar London, where he offered up his combination of discipline and creative instincts to artists and brands, being asked to recreate his “Gorilla” video in a commercial for aromatherapy brand, ripple+ home, and directing the music video for CamelPhat and Nadia Ali’s “Endlessly.”

    Avtar Kay, managing director and EP at Imposter, said, “We’re ecstatic to welcome David Vu to the Imposter family! His ability to blend movement with cinematic storytelling is something really special, and we can’t wait to share that fresh perspective with everyone. David’s background as a dancer and choreographer lends to his filmmaking style, which incorporates dynamic choreography, precision, and stunning, immersive visuals that pull you right in. He has developed a unique cinematic voice that merges the art of movement with texture, space, and emotion. His innovative approach is exactly what we need to push the boundaries of visual storytelling... Read More

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