Wieden+Kennedy, Amsterdam, has brought Mark Bernath aboard as creative director on the Electronic Arts (EA) business. He joins current creative director Eric Quennoy to head up the EA creative team.
Bernath comes over from Ogilvy & Mather, New York, where he served as group creative director, spearheading the creative teams for Miller Brewing, Foster’s Lager and Time Warner Cable. During his Ogilvy tenure, Bernath created the noted “Beer Ref” campaign for Miller Lite and picked up a Gold Pencil at The One Show 2007 for the digital re-launch of Foster’s.
Prior to this, Bernath worked at Publicis in New York where he won the agency’s first Cannes Lion with creative work for Fujifilm. He also developed his creative approach by freelancing in New York and Los Angeles for shops such as Kirshenbaum Bond and Partners, TBWAChiatDay, BBDO and WongDoody.
Bernath described Wieden+Kennedy as presenting “an ideal situation to work in. With W+K, you have an agency that was built on redefining what advertising could be. And with EA, you’re speaking to consumers who are forcing advertising to continue redefining itself. That’s a lot of good energy.”
His partnering with Quennoy represents a reunion for the two, who had occasion to work together while at Publicis, New York.
FCB Stays Atop The One Club’s Year-End Global Creative Rankings
FCB ended the year repeating its top positions in The One Club for Creativity’s Global Creative Rankings, with FCB New York again crowned Global Agency of the Year and FCB Global finishing as Agency Network of the Year for 2024.
The annual worldwide benchmark report is a comprehensive ranking of agencies, brands, countries, and individuals based on points earned from winning entries in The One Club’s eight global, regional, and local awards shows: The One Show 2024, ADC 103rd Annual Awards, Type Directors Club TDC70 competition, Art Directors Club of Europe ADCE Awards 2024, ONE Asia Creative Awards 2024, and The One Club Denver, San Diego, and Miami chapter 2024 awards programs.
“The Global Creative Rankings is the industry’s most comprehensive and transparent ranking,” said Kevin Swanepoel, CEO, The One Club. “There are no secret weightings in calculating the rankings, and unlike others, it’s not hidden behind a paywall. As the industry’s foremost nonprofit organization for the global creative community, The One Club is in a unique position to provide this free, definitive measure for global creative excellence to everyone in the industry.”
Highlights of the Global Creative Rankings 2024 are below.
Global Agency Rankings
FCB New York
Rethink Toronto
McCann New York
TBWAMedia Arts Lab Los Angeles
Serviceplan Germany Munich
Dentsu Inc. Tokyo
FCB Chicago
Marcel Paris
VML New York
Ogilvy PR New York, Publicis Conseil Paris (tie)
Independent Agency Rankings
Rethink Toronto
Serviceplan Germany Munich
Wieden+Kennedy Portland
Brand-Side Agency... Read More