Wieden+Kennedy, Amsterdam, has brought Mark Bernath aboard as creative director on the Electronic Arts (EA) business. He joins current creative director Eric Quennoy to head up the EA creative team.
Bernath comes over from Ogilvy & Mather, New York, where he served as group creative director, spearheading the creative teams for Miller Brewing, Foster’s Lager and Time Warner Cable. During his Ogilvy tenure, Bernath created the noted “Beer Ref” campaign for Miller Lite and picked up a Gold Pencil at The One Show 2007 for the digital re-launch of Foster’s.
Prior to this, Bernath worked at Publicis in New York where he won the agency’s first Cannes Lion with creative work for Fujifilm. He also developed his creative approach by freelancing in New York and Los Angeles for shops such as Kirshenbaum Bond and Partners, TBWAChiatDay, BBDO and WongDoody.
Bernath described Wieden+Kennedy as presenting “an ideal situation to work in. With W+K, you have an agency that was built on redefining what advertising could be. And with EA, you’re speaking to consumers who are forcing advertising to continue redefining itself. That’s a lot of good energy.”
His partnering with Quennoy represents a reunion for the two, who had occasion to work together while at Publicis, New York.
“Dune: Part Two,” “Wicked,” “The Wild Robot” and “Shōgun” Among Lumiere Award Winners
The Advanced Imaging Society has revealed the winners of the 2025 Lumiere Awards, recognizing outstanding creative and technical achievements in its 15th annual celebration. The awards honor the artists, engineers and innovators whose work continues to push the boundaries of storytelling and cinematic technology.
While the annual Lumiere Awards luncheon was scheduled to be celebrated at the Beverly Hills Hotel, once it became clear that the devastating Los Angeles fires were affecting not only the AIS community, but impacting so many in Southern California, the decision was made to announce and deliver the awards directly to the honorees, and to forgo the luncheon celebration. The Society has honored the results of this year’s voting body and announced the 2025 Lumiere Award winners today, Feb. 7, the event’s originally scheduled date.
AIS President Jim Chabin said, “Our hearts go out to everyone in our community impacted by these devastating fires. In recent weeks, we’ve been deeply saddened to learn of friends and colleagues who have lost their homes and irreplaceable memories. Yet, amid this hardship, we have also been inspired by the incredible generosity of our members – opening their homes, providing resources, and rallying together in support. This unwavering spirit of unity and compassion is a testament to the strength of our industry.”
The Lumiere Awards recognize distinguished directors and professionals in film, television, and emerging media, voted for by members of the Hollywood creative and technology community. Technological advancements expand the possibilities of storytelling, and these awards celebrate their significance for all who love film and television. “Our awards have humorously been called the Oscars for... Read More