Socialfly, a female-founded and led digital marketing agency, has hired Maria Sparling as VP of strategy and client services. Sparling is the first person to step into this position, which Socialfly created to help improve and streamline internal processes, provide support to teams across the agency, and develop new initiatives that ultimately lead to company growth.
Sparling will work alongside the management team on these fronts. She will also play a key role in business development by building relationships with new and existing clients and developing service offerings that expand Socialfly’s portfolio. Sparling will additionally be responsible for enhancing the agency’s culture, acting as a leader and mentor to the entire Socialfly team and developing new internal programs that promote a collaborative, positive, and forward-thinking workplace.
Sparling has more than 17 years of experience overseeing digital strategy on both the agency and client sides. She has managed every aspect of social media including strategy development, content creation, production, media execution, and influencer programs. As an expert in planning and executing data-led, cross channel marketing programs, Sparling has previously worked with brands such as Hawaiian Tropic, Schick, Playtex, Guess, Timex, General Mills, L’Oreal, Dr. Scholl’s, Reckitt Benckiser and more.
