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    Margaret Russo, Ray Elfers promoted to group creative directors at Grey Midwest

    By SHOOTUpdated:No Comments1683 Views
    CINCINNATI --

    Margaret Russo and Ray Elfers has been promoted to group creative directors at Grey Midwest in Cincinnati. They will report to Adam Kahn who was named chief creative Officer of Grey Midwest in February.

    Russo has spent more than a decade at Grey Midwest and will oversee multiple Procter & Gamble brands as GCD.  Her award-winning work for Febreze has been recognized by the Cannes Lions, Effie, Webby and Addy Awards.  Her social media campaigns have delivered sales, exposure and relevancy across multiple platforms, garnering her a coveted Facebook Thought Leadership Award for Creative Excellence.

    Russo is a longtime proponent of workplace equality and female leadership, partnering with such groups as Women in Digital and the 3% Conference.

    Elfers has been with Grey Midwest since 2010.  As an award-winning art director, he has created campaigns across both traditional and non-traditional channels.  His work on P&G has included brand marketing efforts for Febreze, the Olympics, Downy Unstopables and Gillette.  Most recently, he has lent his creativity to the establishment of Grey Midwest’s commerce discipline.  The offering combines the science of data with the art of advertising to differentiate clients’ brands from their competitors.

    A big supporter of Cincinnati’s local creative community, Elfers has worked with the American Advertising Federation (AAF), Addy Awards, the Brandemonium conference and with creative start-ups via the Brandery. 

    Tags:Grey MidwestMargaret RussoRay Elfers



    Harris Dickinson Toys With Ambiguity In “Babygirl” While Keeping a Secret From Nicole Kidman

    Tuesday, December 24, 2024

    Harris Dickinson was nervous to approach Nicole Kidman.

    This would not necessarily be notable under normal circumstances, but the English actor had already been cast to star opposite her in the erotic drama "Babygirl," as the intern who initiates an affair with Kidman's buttoned-up CEO. They'd had a zoom with the writer-director Halina Reijn, who was excited by their playful banter and sure that Dickinson would hold his own. And yet when he found himself at the same event as Kidman, shyness took over. He admitted as much to Margaret Qualley, who took things into her own hands and introduced them.

    "She helped me break the ice a bit," Dickinson said in a recent interview.

    On set would be an entirely different story. Dickinson might not be nearly as "puckishly audacious" as his character Samuel but in the making of "Babygirl," he, Kidman and Reijn had no choice but to dive fearlessly into this exploration of sexual power dynamics, going to intimate, awkward, exhilarating and meme-able places. It's made the film, in theaters Christmas Day, one of the year's must-sees.

    "There was an unspoken thing that we adhered to," Dickinson said. "We weren't getting to know each other's personal lives. When we were working and we were the characters, we didn't veer away from the material. I never tried to attach all of the history of Nicole Kidman. Otherwise it probably would have been a bit of a mess."

    His is a performance that reconfirms what many in the film world have suspected since his debut seven years ago as a Brooklyn tough questioning his sexuality in Eliza Hittman's "Beach Rats": Dickinson is one of the most exciting young talents around.

    Dickinson, 28, grew up in Leytonstone, in East London — the same neck of the woods as... Read More

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