Independent creative agency Dailey has promoted Marcus Wesson from executive creative director to chief creative officer.
“From the day Marcus arrived at Dailey, he’s brought a new sense of excitement and creative energy to the agency,” said Bill Waldner, managing partner at the L.A.-based Dailey. “Marcus manages to both create and inspire attention-grabbing work.”
Dailey’s most recent CCO was Waldner, who became managing partner when Dailey bought itself back from former holding company IPG in 2017.
Wesson previously served as associate creative director for Dailey from 2009-2014, and returned as ECD in 2017 when the agency was in the buyback process. With over 20 years of experience at agencies such as TBWAChiatDay, DDB and 72andSunny, Wesson has helped craft work for brands including Nissan, Activision, Carl’s Jr. and Honda.
Wesson’s work has been honored by the One Show, Clios, D&AD, FWA, the Beldings, Webbys, TBS’ Funniest Commercials, and even mentioned in two major motion pictures. Dailey won a 2018 Drum Social Purpose Award for “Best Representation of Diversity and Inclusion in a Campaign” led by Wesson for “What Diversity Gives Us,” a website that allows visitors to find out more about the contributions underrepresented groups have made to society.
“Honestly, I love creating–and as I move into the role of CCO, the stakes are now higher,” Wesson said. “Dailey will continue to push work that brings our clients’ brands into new fruitful frontiers. I’m so fortunate that the owners allow so much room for growth and creativity.”
