Marcel Paris won the coveted Best of Show Award at the New York Festivals International Advertising Awards on the strength of “Inglorious Fruits & Vegetables” for French supermarket Intermarché. The integrated campaign celebrated imperfect fruits and vegetables while demonstrating the company’s motto “united against expensive life.” Consumers were urged to buy ugly looking produce that is not only good for their wallets, but good for the entire planet. “Inglorious Fruits & Vegetables” also earned three Grand Prize Awards, two First Prize Awards, two Second Prize Awards, a Third Prize Award, and a single Finalist Award.
BBDO was recognized with the title of 2015 Network of the Year for the third year in a row. The award is presented to the agency network that achieves the most awards and produces the finest caliber of work. In total, 24 global offices earned two Grand Prize Awards, five First Prize Awards, eight Second Prize Awards, 29 Third Prize Awards, and 110 Finalist Awards. In addition, the network was honored with 4 UNDPI Finalist Awards.
The Regional Agency of the Year Award is given to an advertising agency that earns the highest score for entries in all competitions across all mediums. This year’s Regional Agency of the Year Awards went to the following agencies: Europe–Marcel Paris, France; North America–Leo Burnett Toronto, Canada; South America–AlmapBBDO Publicidade e Comunicação LTDA, São Paulo, Brazil; Asia Pacific–WhybinTBWA Group Melbourne, Australia; and Middle East/Africa–FCB South Africa (Pty) Ltd, Johannesburg, South Africa.
Revolver/Will O’Rourke, Australia was honored with the title of 2015 Production Company of the Year. The Film Production Company of the Year Award is based on total points scored, irrespective of whether these have been entered by the production company, advertising agency, or another third party. Entries produced by Revolver/Will O’Rourke earned a Grand Prize Award, three First Prize Awards, two Second Prize Awards, two Third Prize Awards and nine Finalist Awards.
The 2015 Executive Jury awarded the following agencies with Grand Prize Awards:
–Marcel Paris, France earned 3 Grand Prize Awards for “Inglorious Fruits & Vegetables” for Intermarche.
–FCB South Africa (Pty) Ltd earned 2 Grand Prize Awards for “A rainbow for the Rainbow Nation” for Coca-Cola South Africa / Coca-Cola.
–Leo Burnett Toronto, Chicago, London/Holler“for #LikeAGirl” for Procter & Gamble / Always.
–AKQA, United Kingdom and Shanghai for “House of Mamba” for Nike.
–Factory, United Kingdom for “The Other Side” for Honda.
–Wieden & Kennedy, USA for “Pick Them Back Up” for Proctor & Gamble.
–Abbott Mead Vickers BBDO, United Kingdom for “1914” for Sainsbury Supermarket.
–Herezie Paris, France “The Beauty of Sharpness” for Zwilling J. A. Henckels / Miyabi.
–WhybinTBWA Group Melbourne, Australia “ANZ GAYTMs” for ANZ.
–GGH Lowe GmbH, Grabarz & Partner Werbeagentur GmbH, Germany “Nazis against Nazis – Germany’s most involuntary charity walk” for ZDK Gesellschaft Demokratische Kultur GmbH.
–Sancho BBDO, Colombia “Radiometries” for Exito Foundation.
Each year, New York Festivals, in partnership with the United Nations Department of Public Information, appoints a UN panel to select public service work that exemplifies the aims and ideals of the United Nations. The 2015 UNDPI Jury honored the following entries: HS Ad, South Korea’s “DAYCON – Notification Icons for International Days” for LG Electronics Inc/LG Mobile earned UNDPI First Prize Award; J. Walter Thompson, Riyadh, Saudi Arabia’s “The Biggest Art Gallery In The World” for Arabian contracting services (AL Arabia) earned the UNDPI Second Prize Award; and Lowe China’s “Human Traffic Sign” for Shanghai General Motors/Buick was honored with the UNDPI Third Prize Award.
The awards ceremony was held last week at Jazz at Lincoln Center’s Frederick P. Rose Hall in NYC.
