The new spokesman for Lucky Brand jeans is a foul-mouthed puppet with a voice that evokes a Benzedrine addled Mickey Mouse. Mr. Happy Go Lucky, or Hap for short, is a "four-leaf clover with attitude," created by Odiorne Wilde Narraway +Partners (OWN+P), San Francisco, for Lucky Brand’s first television spot campaign. Hap is verbal, brash, sometimes abusive and often self-loathing. Observing this puppet in action is a bit like watching Gumby become possessed by the spirit of Krusty the Clown.
CLIENT
Lucky Brand.
PRODUCTION CO.
Propaganda Films, bicoastal/international, and Essential Circus People, Pasadena, Calif.
Charles Wittenmeier, director/DP; Colin Hickson, executive producer; Salli Shrewsbury, producer; Paula Holmberg, production manager; Kells Jesse, art director. Shot at Image G, Studio City, Calif.
AGENCY
Odiorne Wilde Narraway + Partners, San Francisco
Graham Lee, creative director/art director; Pete Crosby and Jeff Odiorne, copywriters; Chris Weldon, producer.
EDITORIAL
Crew Cuts, Santa Monica
Kevin Zimmerman, freelance editor.
POST
Radium, San Francisco and
Santa Monica
Jonathon Keeton, finish artist; Dana Townsend, executive producer.
Complete Post, Hollywood.
Steven P. Arkle, colorist.
VISUAL EFFECTS
Savage Industry, San Francisco.
Adam Savage, puppet creator.
AUDIO POST
Crescendo! Studios,
San Francisco
Jay Shilliday and Craig Helmholtz, engineers.
MUSIC
Green Street Music,
San Francisco
Phil Schroeder, composer/producer.
