Production company MADRE has signed director Roberta for U.S. representation spanning commercials and branded content.
Roberta–who formerly directed under the name Marilina Perez–was born in Argentina and is currently based in Santiago, Chile. She has turned out work for global and local brands alike. Roberta has directed select spots for brands including Acura, Chevrolet, Levi’s, Coca-Cola, MACH, Redcompra, Entel, and Shoprite. Prior to joining MADRE, she had most recently repped been in the U.S. by ParanaFilms.
Incorporating influences from cinema, architecture, design, music, dance, and more, Roberta’s poetic camera work and kinetic frames add another layer of vitality and spirit to her work. Her hyper-expressive directorial sensibilities bring nuance to her character-based comedic films and lend deep emotions to the beauty of her fashion films. Adept at shooting cars, Roberta’s eye elevates the high-octane commercial genre to artful lifestyle pieces rooted in culture and specificity. Her commitment to experimenting with different approaches and techniques speaks to Roberta’s constant evolution as an artist and ensures that her films continually incorporate diverse narratives.
“It’s important for a production company to have a clear and unique profile, and MADRE embodies that,” remarked Roberta. “MADRE aligns with my beliefs and values, emphasizing creativity, attitude, and the courage to be different. They provide a distinct point of view in all their projects within a highly competitive market, which makes all the difference to me.”
Jonathon Ker, managing partner and executive producer of MADRE, added, “Roberta captures the unique essence of every brand with her direction. They immediately become cultural touchstones. Her visually rich films add beauty and complex feelings to every shot. We’re thrilled to have her on board and can’t wait to see what she makes next.”
