Deutsch North America CEO Mike Sheldon announced the hiring of Madonna Deverson as EVP, brand intelligence—a new role for the agency. As part of Sheldon’s initiative to align bicoastal agency resources, Deverson will co-report to the LA and NY chief strategy officers and will be primarily based out of Deutsch’s LA office. Deverson joins Deutsch from Ogilvy & Mather, where she worked since 2011, and was most recently sr. partner/executive director, head of intelligence group.
In her new role, Deverson will work across all brands on the agency’s roster to simplify complex data and transform it into insights that provide a new foundation for client’s marketing strategies. In addition to working with the planning and strategy departments, new business, and client teams, Deverson will be involved in the development of intellectual property and thought leadership.
“Information is everywhere and just like a journalist, we need to absorb facts and ideas from many sources in order to tell compelling and culturally relevant stories,” said Deverson.
At Ogilvy, where she began as North American director of information & intelligence, she managed a team of consumer and market analysts, researchers and advertising experts. Prior agency experience includes time with Leo Burnett Group in the UK as head of information, and also at D’Arcy and WCRS. Additionally, she honed her research skills and storytelling capabilities from 2007-2011 while at Fox News and The New York Times.
