Editor Steve MacCorkle, a freelancer perhaps best known for his music video work, has joined the staff of Mad River Post/Santa Monica. Already at his new roost, MacCorkle has wrapped several jobs in the spot arena, including The Partnership For A Drug-Free America’s "Inhalants," directed by Robert Hales of bicoastal Mars Media for New York agency The Wolf Group. MacCorkle also cut via Mad River a series of MTV Super Bowl halftime show promos directed by Greg Buylas of MTV. The high-profile, client-direct promo package featured such notables as Adam Sandler and Ben Stiller.
MacCorkle additionally had a hand in a Chevrolet package directed by Tony Kaye of Tony K., Santa Monica and London, for Campbell-Ewald Advertising, Warren, Mich. MacCorkle was one of several Mad River editors who contributed to shaping the work via the shop’s Rosedit system, which facilitates virtual real-time editing sessions (SHOOT, 2/16, p. 1).
Breaking into the business as a postproduction assistant at Red Car, Hollywood’s music division, in 1990, MacCorkle moved over to assistant editor to editor Jim Gable at now defunct Graying & Balding the following year. MacCorkle got the chance to work with Gable on commercials and music videos. Eventually moving up to editor at Graying & Balding, MacCorkle worked frequently with director Kevin Kerslake, now of Los Angeles-based production company gigantic. MacCorkle cut Kerslake-helmed music clips for such musical acts as Nirvana, Stone Temple Pilots and Mazzy Star.
on his own
In ’95, MacCorkle left Graying & Balding to go entrepreneurial and cut out of his own house, purchasing one of the first Avids with a 3-D effects board in Los Angeles. He used the system to continue editing music videos and long form concert films. During his at-home tenure, MacCorkle was nominated for a Grammy on the strength of Blind Melon’s clip, "Letters From A Porcupine."
MacCorkle has since started to work on the Discreet Logic edit system, which he brought with him to Mad River. Mad River/Santa Monica executive producer Chris Donovan said the shop is looking to meaningfully diversify MacCorkle’s workload into spots, while maintaining his longstanding music video endeavors.
