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    Mad Mad Judy Meets Mrs. Paul’s Fish For FCB

    By SHOOT StaffUpdated:No Comments1661 Views
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    CLIENT

    Pinnacle Foods/Mrs. Paul’s.

    PRODUCTION CO.

    Biscuit Filmworks, Los Angeles, in association with Reginald Pike, Toronto.

    The Perlorian Brothers, director; Joe Zizzo, DP; Shawn Lacy Tessaro, executive producer; Scott Craig, producer. Shot on location in Toronto.

    A-List LLC, New York.

    James Williamson, director/DP; Al Califano, executive producer/line producer. Shot at Horvath Studios, New York.

    AGENCY

    Foote Cone & Belding, New York.

    Sandy Greenberg and Terri Meyer, creative directors; Gerald Cuesta, copywriter; Howie Ronay, art director; Paddy Giordano, producer.

    EDITORIAL

    Mad Mad Judy, New York.

    Steve Hamilton, editor; Amy Khoshbin, assistant editor.

    POST/VISUAL EFFECTS

    The Mill, New York.

    Fergus McCall, colorist.

    Framestore NY.

    Murray Butler, Flame artist.

    Stefaniuk Studio, Toronto.

    Ron Stefaniuk, animatronic fish creator.

    AUDIO POST

    Sound Lounge, New York.

    Glen Landrum, mixer.

    MUSIC

    Human, New York.

    Andy Bloch, Gareth Williams, Morgan Visconti, Lindsay Jehan, Sloan Alexander and Gordon Minette, composers; Marc Altshuler, executive producer.

    SOUND DESIGN

    Mad Mad Judy.

    Steve Hamilton, sound designer.

    THE SPOTS

    In the :30 "Swingset," a young girl stares at a large fish that occupies her spot on the swings in the park. Her stunned brother and mother stand behind her. The girl extends her hand toward the fish’s mouth, but her mother snaps out of her trance to grab the girl and back away. The voiceover asks, "Uncomfortable around fish?" The spot cuts to a shot of Mrs. Paul’s fish sticks. The voiceover encourages viewers to try Mrs. Paul’s fish sticks, which are made from whole filets. In "Racquetball" (:30), players back away from a fish that has taken center stage on a racquetball court. Both ads end with the tagline, "Get comfortable with fish."

    Spots broke in October.

    Category:ScreenWork



    Influx of Talent At DAVID New York Includes The Creative Director Duo Of Erin Evon and Jason Burke

    Monday, November 25, 2024

    Global creative agency DAVID has made seven creative hires in its New York office. Coming aboard are the creative director duo of Erin Evon and Jason Burke; associate creative directors Kelsey Miller, Tori Mortenson and Maris DiTullio; sr. copywriter Adam Goffstein; and sr. art director Victoria Rocha.

    All will report to Daniel Lobaton, North America, chief creative officer, and André Toledo, chief creative officer.

    Creative directors Evon and Burke have teamed on campaigns for Goldfish, Snyder’s of Hanover, Tide, Shopify, Samsung and Uber Eats. They’ve been working together for seven years at such NY agencies as R/GA and Saatchi & Saatchi. While at the latter, Evon was one of the creative behind “It’s a Tide Ad,” the Procter & Gamble Super Bowl takeover that at the Cannes Fest scored a Film Grand Prix, Titanium Cannes Lion and Creative Effectiveness Gold Lion as well as a Grand Effie.

    Associate creative directors Miller and Mortenson were most recently at Mekanism working for Jose Cuervo and Quaker Oats. DiTullio had been an associate creative director at Deutsch LA where she worked on Taco Bell. Prior to Deutsch LA, she worked at Crispin Porter+Bogusky on Domino’s, and RPA on Apartments.com.

    Sr. copywriter Goffstein served previously at The Martin Agency and MullenLowe Boston, working for brands like Buffalo Wild Wings and Busch Light. Rocha contributed to award-winning campaigns like Michelob Ultra’s “Dreamcaster” and Spotify’s “Spreadbeats.”

    The seven new team members join the existing NY contingent in their newly opened office space at the iconic Domino Sugar Factory in Williamsburg, Brooklyn.

    “Talent is at the core of who DAVID is,” said Lobaton. “We are a first name agency so... Read More

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