Po Kay Lee to take helm of F&B Singapore
Global creative collective Forsman & Bodenfors has hired Lyndsey Corona and Po Kay Lee as presidents of F&B New York and F&B Singapore, respectively.
Corona and Lee will report to global CEO Toby Southgate. They are the first major appointments Southgate has made since starting his role at F&B in August.
Corona has served as chief growth officer at McCann North America for five years, where she was a part of culture-defining projects such as the iconic “Fearless Girl” for State Street Global Advisors, as well as long-term client partnerships such as Mastercard and Microsoft. She was also a part of the team that helped make Jameson the fastest-growing whiskey in the world. Prior to McCann, Corona helped establish WPP’s The&Partnership as a new model for modern marketing solutions in North America, working with clients including The Wall Street Journal, Pernod Ricard, TELUS (Canada’s second-largest telco) and Alcoa/Arconic.
Corona comes to F&B NY as it looks to build on innovative work for clients like Goldman Sachs, Diageo (Seagram’s 7) and iRobot’s Roomba brand, while maintaining the agency’s reputation for its strong DE&I commitments.
Corona joins head of strategy Tom Suharto, co-heads of creative Emma Eriksson and Matt Creamer, and head of production Kim Jose at F&B NY.
In F&B Singapore, Lee will head up the agency recognized for world-class creativity and strategy across Southeast Asia. It’s been lauded for creative work for major clients like P&G’s SK-II, Head & Shoulders and Gojek.
Lee previously spent nearly seven years as head of development Asia at WPP’s global branding agency SuperUnion, where she ran the Singapore office and was responsible for growth and development across the Asia Pacific region. Throughout her career, she has worked with major brands including Facebook, GSK, the International Table Tennis Federation, Pacific Hotels Group and the Singapore Stock Exchange.
Initially, Lee will run F&B Singapore together with current CEO Susanna Fagring, who will return to Sweden in the first half of 2022. Fagring has been with Forsman & Bodenfors since 2005 and was one of the driving forces behind establishing the agency in Southeast Asia.
SCHROM x Yacht Club and Be Electric Studios Launch Electric XR for Virtual Production
SCHROM x Yacht Club, a full-service live-action, tabletop, and postproduction company, has teamed with Be Electric Studios, a soundstage, equipment rental, and virtual production company, to launch Electric XR, a virtual production collective.
Industry veteran Thomas Rossano will lead the new venture, which provides advanced virtual production solutions across multiple facilities. He brings over 25 years of experience in live-action, tabletop, postproduction and talent curation to enhance Electric XR’s offerings as a resource for brands and agencies, as well as other production companies in need of virtual production solutions. Additionally Rossano continues to serve as EP at XR New York (XR-NY), a role he’s held since December 2022. SCHROM x Yacht Club originally established XR-NY to help provide XR services for third-party rentals. While XR-NY will continue to function independently for SCHROM X Yacht Club, it now operates under the Electric XR umbrella.
Rossano’s expertise spans producing live-action commercials, branded content, interactive and experiential content. In addition to leading Electric XR, he holds responsibilities at SCHROM x Yacht Club which include driving business development, collaborating with sales reps and expanding the company’s creative talent network. Rossano’s career includes serving as an exec producer at Hungry Man for about 11 years, right from that company’s inception. He then went on to become a partner at Station Film where he also had a lengthy tenure. Later he was a partner at PRISM. Then after the pandemic hit, he became a freelance EP for nearly two years, looking into opportunities in virtual production, which led him to XR NY and now Electric XR. Over the years, he has produced high-profile... Read More