Gerry Graf, founder of Knickerbocker Slap Global, is bringing on Lyndsey Corona as his partner and president to build on the momentum of the global creative company in the North American market.
Since its founding in late 2020, Slap Global has been named Independent Agency of the Year at the Effies (LATAM) and worked with blue chip clients around the world, including PepsiCo, Samsung, Pernod Ricard and Fox Sports.
Corona is no stranger to award-winning creativity and managing major global brands, having cut her teeth on brands like Jameson, Kahlua, McDonald’s, PUMA, Microsoft and Xbox. She is well-known for her ability to grow and shape the agencies, brands and teams she’s worked within.
Most recently Corona was president of Forsman & Bodenfors, where she brought in multiple new clients, recharged existing relationships and shepherded new, innovative creative thinking across the agency.
Before that, she served as chief growth officer at McCann North America for over five years, where she was part of the executive team that transformed the agency, overseeing an impressive new business track-record and spearheading the launch of multiple new practices that would modernize the shop and fuel growth.
“I’ve admired Gerry’s work my entire career,” related Corona. “Since our first conversation about Slap, I was intrigued by his vision to rewrite the rules on how we use creativity to solve problems and fuel growth. Gerry is one of the most talented creative minds of our time, his work has shaped culture and built multi-billion-dollar brands. I’m incredibly excited to be teaming up with him to continue the momentum at Slap Global.”
Throughout her career, Corona has dipped in and out of entrepreneurial ventures that sought to reinvent the ad game, whether through innovative creativity (215/McCann) or new agency models (The&Partnership North America). With Slap Global embracing its status as a product of the pandemic, the company is poised to break new ground in the world of creativity.
Corona comes to Slap Global as it kicks into high-gear in North America. In the near term, she will be focused on building relationships, new business and expanding the team and operations in New York.
SCHROM x Yacht Club and Be Electric Studios Launch Electric XR for Virtual Production
SCHROM x Yacht Club, a full-service live-action, tabletop, and postproduction company, has teamed with Be Electric Studios, a soundstage, equipment rental, and virtual production company, to launch Electric XR, a virtual production collective.
Industry veteran Thomas Rossano will lead the new venture, which provides advanced virtual production solutions across multiple facilities. He brings over 25 years of experience in live-action, tabletop, postproduction and talent curation to enhance Electric XRโs offerings as a resource for brands and agencies, as well as other production companies in need of virtual production solutions. Additionally Rossano continues to serve as EP at XR New York (XR-NY), a role heโs held since December 2022. SCHROM x Yacht Club originally established XR-NY to help provide XR services for third-party rentals. While XR-NY will continue to function independently for SCHROM X Yacht Club, it now operates under the Electric XR umbrella.
Rossanoโs expertise spans producing live-action commercials, branded content, interactive and experiential content. In addition to leading Electric XR, he holds responsibilities at SCHROM x Yacht Club which include driving business development, collaborating with sales reps and expanding the companyโs creative talent network. Rossanoโs career includes serving as an exec producer at Hungry Man for about 11 years, right from that companyโs inception. He then went on to become a partner at Station Film where he also had a lengthy tenure. Later he was a partner at PRISM. Then after the pandemic hit, he became a freelance EP for nearly two years, looking into opportunities in virtual production, which led him to XR NY and now Electric XR. Over the years, he has produced high-profile... Read More