LVLY has promoted Mackenzie Mauro to editor. Mauro has been a junior editor since joining the company in 2018 working alongside some of the studio’s top editing talents, including Olivier Wicki and J.P. Damboragian.
Mauro’s work for agency Gotham on several Maybelline spots that feature a powerful, fashion-forward, quick-cut editing style–contrasted with his unhurried, documentary style for agriculture company Corteva via agency Ogilvy–showcase the editor’s broad range of talents according to LVLY EVP Wendy Brovetto.
“Mackenzie is a calm presence in the edit suite and no matter how stressful a job, he manages to exude a confidence that clients appreciate,” Brovetto said. “I think his directorial experience helps him troubleshoot and problem solve. It’s been a pleasure to watch Mackenzie hone his talents here at LVLY.”
Mauro’s first feature film, a sci-fi adventure he wrote, directed and edited, Exposure 36, is now available to rent on Amazon Prime and Apple TV. In addition to spots for Maybelline and Corteva, Mauro’s reel includes work for Ford, Nike and Nos sports drinks.
Mauro noted that while he’s comfortable working in a number of editorial styles, the real people/documentary style is one he looks forward to exploring further.
“I particularly like telling human stories where I can use my instincts and natural curiosity to get at real emotions, and then add a cool tone and visual language to create something compelling,” Mauro said. “Over the last year I’ve taken on bigger editing responsibilities, and despite the pandemic managed to build good relationships with our clients. I’m honored by the faith the LVLY team’s shown me, and look forward to continuing my creative journey here.”
SCHROM x Yacht Club and Be Electric Studios Launch Electric XR for Virtual Production
SCHROM x Yacht Club, a full-service live-action, tabletop, and postproduction company, has teamed with Be Electric Studios, a soundstage, equipment rental, and virtual production company, to launch Electric XR, a virtual production collective.
Industry veteran Thomas Rossano will lead the new venture, which provides advanced virtual production solutions across multiple facilities. He brings over 25 years of experience in live-action, tabletop, postproduction and talent curation to enhance Electric XR’s offerings as a resource for brands and agencies, as well as other production companies in need of virtual production solutions. Additionally Rossano continues to serve as EP at XR New York (XR-NY), a role he’s held since December 2022. SCHROM x Yacht Club originally established XR-NY to help provide XR services for third-party rentals. While XR-NY will continue to function independently for SCHROM X Yacht Club, it now operates under the Electric XR umbrella.
Rossano’s expertise spans producing live-action commercials, branded content, interactive and experiential content. In addition to leading Electric XR, he holds responsibilities at SCHROM x Yacht Club which include driving business development, collaborating with sales reps and expanding the company’s creative talent network. Rossano’s career includes serving as an exec producer at Hungry Man for about 11 years, right from that company’s inception. He then went on to become a partner at Station Film where he also had a lengthy tenure. Later he was a partner at PRISM. Then after the pandemic hit, he became a freelance EP for nearly two years, looking into opportunities in virtual production, which led him to XR NY and now Electric XR. Over the years, he has produced high-profile... Read More