Nobox has brought Ludwig Ortiz on board as head of strategy, a new position at the Miami-based independent digital and social content agency.
Ortiz has been a planner and strategist for agencies such as Energy BBDO, Mindshare, mcgarrybowen, DDB and Ogilvy for clients in several different categories, including CPG, automotive, telecommunications, banking, and travel and leisure. Clients he’s worked with include Kraft-Heinz, Disney, Procter & Gamble and Kimberly-Clark.
Jayson Fittipaldi, Nobox co-founder and chief innovation officer, said, “Not only does Ludwig come to Nobox with tremendous experience, but under his guidance we have the opportunity to focus on ideas that are truly rooted on insights, helping aim our creative and innovation guns in the right direction. Plus his experience at leading U.S. agencies working with top U.S. brands also helps our new focus on that market.”
In addition to its world headquarters in Miami, Nobox maintains roots in Latin America and Jamaica, having offices in Bogota, Sao Paulo, Mexico City and Kingston. Over the last two years the agency has expanded its offering in the U.S. as a Pepsico roster agency and through work on campaigns for such American brands as Netflix and Marriott.
Review: Writer-Director Coralie Fargeat’s “The Substance”
In its first two hours, "The Substance" is a well-made, entertaining movie. Writer-director Coralie Fargeat treats audiences to a heavy dose of biting social commentary on ageism and sexism in Hollywood, with a spoonful of sugar- and sparkle-doused body horror.
But the film's deliciously unhinged, blood-soaked and inevitably polarizing third act is what makes it unforgettable.
What begins as a dread-inducing but still relatively palatable sci-fi flick spirals deeper into absurdism and violence, eventually erupting โ quite literally โ into a full-blown monster movie. Let the viewer decide who the monster is.
Fargeat โ who won best screenplay at this year's Cannes Film Festival โ has been vocal about her reverence for "The Fly" director David Cronenberg, and fans of the godfather of body horror will see his unmistakable influence. But "The Substance" is also wholly unique and benefits from Fargeat's perspective, which, according to the French filmmaker, has involved extensive grappling with her own relationship to her body and society's scrutiny.
"The Substance" tells the story of Elisabeth Sparkle, a famed aerobics instructor with a televised show, played by a powerfully vulnerable Demi Moore. Sparkle is fired on her 50th birthday by a ruthless executive โ a perfectly cast Dennis Quaid, who nails sleazy and gross.
Feeling rejected by a town that once loved her and despairing over her bygone star power, Sparkle learns from a handsome young nurse about a black-market drug that promises to create a "younger, more beautiful, more perfect" version of its user. Though she initially tosses the phone number in the trash, she soon fishes it out in a desperate panic and places an order.
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