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    Lucasfilm, ILM Launch ILMxLAB For Virtual Reality, State-of-the-Art Storytelling

    By SHOOTUpdated:No Comments3023 Views
    Rob Bredow, VP of new media for Lucasfilm.

    New venture to be exclusive creators of immersive "Star Wars" experiences

    SAN FRANCISCO (AP) --

    Industrial Light & Magic (ILM) and parent company Lucasfilm, Ltd. have formed ILM Experience Lab (ILMxLAB), a division that will draw upon the talents of Lucasfilm, ILM and Skywalker Sound. ILMxLAB combines compelling storytelling, technological innovation and world-class production to create immersive entertainment experiences. For several years, the company has been investing in real-time graphics–building a foundation that allows ILMxLAB to deliver interactive imagery at what it claims to be an unprecedented level of fidelity. As this new dimension in storytelling unfolds, ILMxLAB will develop virtual reality, augmented reality, real-time cinema, theme park entertainment and narrative-based experiences for future platforms.

    Lucasfilm executive VP and ILM president Lynwen Brennan stated, “The combination of ILM, Skywalker Sound and Lucasfilm’s story group is unique and that creative collaboration will lead to captivating immersive experiences in the Star Wars universe and beyond. ILMxLAB brings together an incredible group of creatives and technologists together to push the boundaries and explore new ways to tell stories. We have a long history of collaborating with the most visionary filmmakers and storytellers and we look forward to continuing these partnerships in this exciting space.”

    Rob Bredow, VP of new media for Lucasfilm, added, “The pioneering spirit that inspired storytellers and technical artists to improvise, innovate and help imagine a galaxy far, far away is in the DNA of ILMxLAB. We see xLAB as a laboratory for immersive entertainment. It’s amazing to be working in a new medium where we get to help invent how stories are told and experienced, connecting artists with their audiences like never before.”

    Kathleen Kennedy, president of Lucasfilm, commented, “The people who work here have been investing in achieving the unachievable for more than 40 years. Creative storytelling was something that George Lucas instilled in each of the companies from their earliest days and out of that came the incredible innovation that continues to this day. We are currently exploring the fictional universes of Star Wars, and I think a lot of people would like to be immersed in them. The challenge of ILMxLAB will be to find out what storytelling looks like in this new space.”

    John Gaeta, creative director of ILMxLAB, noted, “Cinema is a master storyteller’s art form. Until recently, a ‘4th wall’ has contained this form. Soon, however, we will break through this 4th wall and cinema will become a portal leading to new and immersive platforms for expression. ILMxLAB is a platform for this expansion. We want you to step inside our stories.”

    ILMxLAB is currently collaborating on several premium experiences with innovative creators and will be announcing exclusive Star Wars-based experiences later in the year.

    Here's the ILMxLAB video:

     

     

    Category:News
    Tags:ILMILMxLABLucasfilm



    Apple and Google Face UK Investigation Into Mobile Browser Dominance

    Saturday, November 23, 2024

    Apple and Google aren't giving consumers a genuine choice of mobile web browsers, a British watchdog said Friday in a report that recommends they face an investigation under new U.K. digital rules taking effect next year.

    The Competition and Markets Authority took aim at Apple, saying the iPhone maker's tactics hold back innovation by stopping rivals from giving users new features like faster webpage loading. Apple does this by restricting progressive web apps, which don't need to be downloaded from an app store and aren't subject to app store commissions, the report said.

    "This technology is not able to fully take off on iOS devices," the watchdog said in a provisional report on its investigation into mobile browsers that it opened after an initial study concluded that Apple and Google effectively have a chokehold on "mobile ecosystems."

    The CMA's report also found that Apple and Google manipulate the choices given to mobile phone users to make their own browsers "the clearest or easiest option."

    And it said that the a revenue-sharing deal between the two U.S. Big Tech companies "significantly reduces their financial incentives" to compete in mobile browsers on Apple's iOS operating system for iPhones.

    Both companies said they will "engage constructively" with the CMA.

    Apple said it disagreed with the findings and said it was concerned that the recommendations would undermine user privacy and security.

    Google said the openness of its Android mobile operating system "has helped to expand choice, reduce prices and democratize access to smartphones and apps" and that it's "committed to open platforms that empower consumers."

    It's the latest move by regulators on both sides of the Atlantic to crack down on the... Read More

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