Louise Gray-Murray has joined Saddington Baynes as head of production, bolstering the London-based studio’s creative team with over 25 years’ experience in postproduction, animation, and CGI.
Gray-Murray comes aboard Saddington Baynes following a two-year stint as managing director of Virtual Light Production, delivering brand development, marketing communications and content across a range of high-profile brands.
She spent eight years as head of TV at SapientNitro, working on campaigns for BSkyB, ESPN, Vodafone, and LG. While working at SapientNitro, Gray-Murray set up the company’s in-house postproduction facility, specializing in Flame, Maya, AfterEffects and Cinema 4D. This venture resulted in significant growth and profit increases across the TV department.
Gray-Murray has also played a key role in the creation of two award-winning short films, Viking and Whisper; the former won Best Global Short at the Arizona Film Festival and was recognized by the Sundance Film Festival in 2015.
She will play an integral role across all campaigns for Saddington Baynes’ roster of global clients.
James Digby-Jones, ECD of Saddington Baynes, said Gray-Murray “will help accelerate our growth and ambitions in CG and VFX commercials production.”
Nikki Baker Becomes CEO At Fallon
Fallon has appointed Nikki Baker as its new CEO. Baker, who joined the creative agency in 2018 and has served as co-chief creative officer with Leslie Shaffer since 2021, succeeds Rocky Novak, who has been in the role since 2019.
Baker’s promotion to CEO comes at a time of significant momentum for the agency, including six consecutive years of growth and award-winning work.
Baker’s recent career highlights include creatively leading the Walmart partnership with the Publicis Groupe team and spearheading innovative campaigns such as the award-winning “RomCommerce” 23-episodic series and the internet-breaking Mean Girls campaign, among hundreds of other campaigns together with the brand over the past few years. Together with Shaffer, Baker has also been instrumental in elevating Fallon’s creative output for longstanding clients like Arby’s, Mattress Firm, and Front Door/American Home Shield.
“I’ve always been an admirer of Fallon, even before I joined. The chance to lead the agency is an absolute honor. Fallon is a place like no other with amazing talent and a legacy of building big, innovative, creative ideas,” said Baker. “Rocky has represented the best of Fallon. He’s been a great leader, and I couldn’t be more excited to take the reins and lead the agency through to the next chapter. With creativity at our core, we’re going to be as ambitious as ever, push boundaries, and continue embracing emerging platforms to deliver work that truly resonates in culture.”
Prior to joining Fallon six years ago, Baker held positions as creative director and art director at agencies including DDB and GSD&M, working with major brands such as McDonald’s, Southwest Airlines, and Wrigley. Her work has been recognized by... Read More