CLIENT
Virgin Mobile USA.
PRODUCTION CO.
Biscuit Filmworks, Los Angeles.
Tim Godsall, director; Kyle Kibbe, DP; Holly Vega, head of production; Shawn Lacy Tessaro, executive producer; Scott Craig, producer. Shot on location in New York.
AGENCY
Fallon, New York.
Ari Merkin, executive creative director; Jerome Marucci, art director; Scott Cooney, copywriter; Brian DiLorenzo, director of broadcast production; Stan Prinsen, senior producer.
EDITORIAL
Lost Planet, New York.
Geoff Hounsell, editor; Bruce Herman, assistant editor; Betsy Beale, executive producer; Jean Lane, producer.
POST
Company 3, New York.
Tim Masick, colorist.
R!OT Manhattan.
Matt Reilly, online editor.
VISUAL EFFECTS
coreaudiovisual, St. Louis.
Jason Stamp and John Dames, designers.
AUDIO POST
audioEngine, New York.
Carl Mandelbaum and Rex Recker, mixers.
THE SPOTS
Three :30s in Virgin Mobile’s "Morality" campaign show young people seeking the advice of authority figures to gain the higher truth about telecommunications companies that overcharge patrons and lock contracts. In "Rabbi," a young man asks a rabbi to define "kosher" and then asks if a company that "sticks you with an extra ten bucks you weren’t expecting" is kosher. "I don’t think that’s really an issue of kosher," replies the rabbi. The boy asks if it’s cool, to which the rabbi answers, "No, it’s not cool." In "Pastor," a woman asks a priest what happens to companies that don’t go to heaven. And in "Buddhist," a man does some high-level searching about the meaning of good and bad deeds, with respect to cellular phone companies. The commercials conclude with the tag line, "Pay as you go. Live without a plan." The Chosen Gospel Singers’ "I’m Going Back with Him" is featured at the conclusion of each ad.
Spots broke in March.
