CLIENT
General Motors/Hummer/H2.
PRODUCTION CO.
Independent Media, Santa Monica.
Scott Hicks, director; Bruno Delbonnel, DP; Susanne Preissler, executive producer; Lindsay Skutch, producer. Shot on location in Vancouver, B.C.
AGENCY
Modernista!, Boston.
Gary Koepke and Will Uronis, creative directors/art directors; Lance Jensen and Shane Hutton, creative directors/copywriters; Jill Andresevic, producer.
EDITORIAL
Lost Planet, New York.
Hank Corwin, editor; Geoff Hounsell, assistant editor; Betsy Beale, executive producer.
POST/VISUAL EFFECTS
Company 3, New York.
Tim Masick, colorist; Luana Ayres, producer.
The Mill, New York.
Angus Kneale, Richard de Carteret, Gavin Wellsman and Dave Smith, Flame artists; Wendy Garfinkle, producer.
AUDIO POST
Sound Lounge, New York.
Rob DiFondi, mixer.
SOUND DESIGN
Lost Planet.
Hank Corwin, sound designer.
THE SPOT
Set to The Who’s "Happy Jack," "Big Race" (:30) focuses on a boy who isn’t afraid to take his own path to reach his goal. Upon seeing a sign for a race which reads, "First one down wins," the boy is inspired to construct his own racecar. When he’s done, he pulls the vehicle out of the shed and it is revealed to be a wooden replica of an H2. Since the rules don’t state what route he has to take, the boy veers off the track and off-roads the H2 down the hill to a victorious finish.
Spot broke June 27.