Editorial/postproduction company Lost Planet has brought editors Andrea MacArthur and Amanda Perry aboard its roster.
MacArthur wields a wealth of industry experience, from co-founding Whitehouse Post Editorial to launching her own operation, Peepshow Post Productions in 2001, before overseeing its alignment with NO6 in 2013. During her career, MacArthur has collaborated with agencies including Anomaly, BBH, Mother and Wieden + Kennedy, working alongside directors such as Dante Ariola, Jake Scott, Noam Murro and Rupert Sanders. MacArthur, who has cut projects for brands including Nike, Xbox, Pepsi, Levi’s and Lexus, has earned Cannes Gold Lions, D&ADs, Clios, One Show Pencils and AICP Show honors.
Perry has longstanding ties with MacArthur, having partnered with her fellow editor at Peepshow in 2002 and helping establish the company as a global editorial boutique that specializes in commercials, content, short films and music videos. Perry, who has also earned her share of Cannes Lions, Clios, D&ADs and One Show Pencils through efforts for Levi’s, Orange, PlayStation, Nike, Coca-Cola, Mercedes-Benz and Ford, has worked with filmmakers such as Antoine Fuqua, Malcolm Venville, Emil Moller and Traktor, and agencies including BBH, CHI, DDB, Mother and Ogilvy.
Google Opens Its Defense In Antitrust Case Alleging Monopoly Over Online Ad Technology
Google opened its defense against allegations that it holds an illegal monopoly on online advertising technology Friday with witness testimony saying the industry is vastly more complex and competitive than portrayed by the federal government.
"The industry has been exceptionally fluid over the last 18 years," said Scott Sheffer, a vice president for global partnerships at Google, the company's first witness at its antitrust trial in federal court in Alexandria.
The Justice Department and a coalition of states contend that Google built and maintained an illegal monopoly over the technology that facilitates the buying and selling of online ads seen by consumers.
Google counters that the government's case improperly focuses on a narrow type of online ads — essentially the rectangular ones that appear on the top and on the right-hand side of a webpage. In its opening statement, Google's lawyers said the Supreme Court has warned judges against taking action when dealing with rapidly emerging technology like what Sheffer described because of the risk of error or unintended consequences.
Google says defining the market so narrowly ignores the competition it faces from social media companies, Amazon, streaming TV providers and others who offer advertisers the means to reach online consumers.
Justice Department lawyers called witnesses to testify for two weeks before resting their case Friday afternoon, detailing the ways that automated ad exchanges conduct auctions in a matter of milliseconds to determine which ads are placed in front of which consumers and how much they cost.
The department contends the auctions are finessed in subtle ways that benefit Google to the exclusion of would-be competitors and in ways that prevent... Read More