Multidisciplinary creative studio Los York has added filmmaker Matt Vega to its roster for U.S. commercial representation.
Born and raised in New York City, Vega is passionate about telling underrepresented stories that reflect a diverse range of people and perspectives. In his collaboration with Sapporo Beer, Vega creates an honest portrait of Japanese dancer Koharu Sugawara, delivering a universal emotional message. Vega’s docu-style camera movements are intimate and unrestrained, matching the freedom of expression Sugawara discovers through dance.
Working his way through different roles in the entertainment industry helped Vega shape a multi-disciplined approach to directing, As he learned the ins and outs of the ad world at various New York agencies, Vega spent nights and weekends honing his creative skills as an editor and photographer. He launched his filmmaking career at VICE Media, where he learned to tell relevant, cutting-edge stories with a clear point of view.
Vega has since directed commercials, branded content, and documentaries for international brands that include Nike, Barclays, Cisco, Asics, Google, Sapporo and T-Mobile. Prior to joining Los York, Vega was with production house Wildchild Content.
“Hustle is in my DNA, and I’ve never been one to rest on my laurels,” said Vega. “I always push to deliver the best, most exciting ideas possible alongside the most talented collaborators in all of my work. It’s essential that my representation shares these values, too. When I met the team at Los York, we clicked right from the start. Everyone here is so committed to the craft of film, its artistry, and process. I’m excited to embark on this next chapter with them.”
