CLIENT
Capital One.
PRODUCTION CO.
Loose Moose, London.
Ken Lidster, director; Ange Palethorpe, animation director; Mark Stewart, DP; Arnie Schulkes, first assistant director; Glenn Holberton, executive producer; Dotti Colvin and John Shearlock, visual effects artists. Shot at Sanctuary Westway Studios, London.
AGENCY
McCann-Erickson, New York.
Dean Bastian and Tim Kane, creative directors; Chris Dealy, VP/senior copywriter; Brian Billow, senior art director; Pat Zadok, executive producer; Julie Andariese, producer; Lauren Henry, assistant producer.
PUPPETS/PROPS
MacKinnon & Saunders, Manchester, England.
Ian MacKinnon, designer.
Artem Special Effects, Perivale, Middlesex, England.
Bob Thorne, designer.
POST
Edgeworx UK, London.
Bruce Hancock, digital postproduction artist; Michi-Linn Oluk, producer.
Red Square Editing, London.
Tim Fulford, online editor.
AUDIO POST
hsr/ny.
Steve Rosen, mixer.
MUSIC/SOUND DESIGN
Big Foote Music, New York.
Kari Steinert, composer; Matt Hauser, sound designer; Paul Seymour, executive producer.
THE SPOT
"Toys" opens in a child’s playroom, where a toy jeep drives by and a rag doll pulls a trolley across the screen in the background. The driver of the jeep is Racer (voiced by Antonio Banderas), and the vehicle is loaded with shopping items. Racer hops out of the car and clicks the heels of his cowboy boots in mid-air. Another character—a female warrior named Debbie Jo (voiced by Sarah Jessica Parker)—walks toward Racer with a yellow chipmunk named Chippy at her side. "Hey Racer," she says, "Fancy new boots!" Suddenly, a live-action cleaning lady appears behind Racer. "Gracias," he replies, "I just buy them on my new credit card. It has an amazing low rate." Debbie Jo responds that her Capital One card has a low and fixed rate. "Low and fixed!" Racer cries. "But what is going to happen to my rate?" That’s when the end of the vacuum cleaner hose catches Racer’s scarf and sucks him up and into the machine’s tube. He begins to slip back down until his boots come off and land in Chippy’s paws, as a toy frog and robot look on. The words "Starts low and stays low" appear on the magnetic letter board behind the characters, and a voiceover points out, "The Capital One no-hassle card. Now with the nation’s lowest fixed rate." The :30 ends with a shot of Debbie Jo and Chippy, who is now wearing the boots, as Racer passes slowly up the vacuum tube in the background. "What’s in your wallet?" asks Chippy.
Spot broke Dec. 22.