LOOKER, a fashion and beauty production company launched earlier this year (SHOOTonline, 7/1), has moved to expand its talent base and capability through a bicoastal partnership with Artmix Creative, a still production company and talent agency representing a significant pool of still photographers for fashion and beauty.
This new relationship will expand production capability for both shops while creating a deep pool of motion and still photographers and directors available under one roof, all with expertise in the beauty, fashion, celebrity and lifestyle category. With Artmix focusing on still production and LOOKER on motion, the companies can deliver top talent and creative value for agencies, clients and brands as the trend of integrating still and motion shoots continues to surge.
“Artmix brings an incredible roster of talent to the table beyond LOOKER’s core roster of directors,” sad director Eden Tyler, who is LOOKER’s co-founder and creative director. “They have a great mix of both veteran and up-and-coming talent, and being able to tap into that pool will help us deliver what clients need today while keeping the creative bar at the highest levels.”
The LOOKER/Artmix combination represents talents that have worked for some of the leading global marketers and creative ad agencies, as well as for top designers, labels, fragrances and other fashion and beauty brands.
Among the photographers who will be available via the LOOKER/Artmix relationship are David Oldham, Davis Factor, Marc Baptiste, Mark Squires, Justin Coit and Sante D’Orazio. Among the brands they’ve worked for are John Paul Mitchell, Sony Pictures, Warner Bros. Studios, Flaunt, Glamour, Marie Claire, Intermix, GQ, New York Times, Lord & Taylor and Guess, shooting high-gloss campaigns focusing on such international celebrities as Sofia Vergara, Angelina Jolie, Cameron Diaz, Dita Von Teese, Naomi Watts, Donald Sutherland, Matthew McConaughey, Jared Leto and Jimmy Fallon.
“When you combine Artmix’s talent in still production and its West Coast production base with our experience in live-action production and post and our East Coast studio and facilities, our combined capability has just leaped forward,” said LOOKER co-founder and EP Drew Stein. “Whether it is still, motion, or both, we’ll be able to deliver top creative for our clients and brands across more assets, while maximizing budgets.”
The LOOKER and Artmix union was jump-started by shared talent connections, as a number of LOOKER directors are represented by Artmix for print and still photography assignments. This list includes the aforementioned Coit, as well as Jonathan Lennard, Andrew Kuykendall and Sean Hagwell, all of whom are available for commercials, web videos and fashion films through LOOKER.
“With LOOKER, Artmix is able to deliver motion production and postproduction for our clients and we can now support LOOKER clients with still photography production at industry’s highest levels,” said Bruce Kramer, CEO of Artmix Creative. “With our focus in fashion, both advertising and editorial, and their focus in advertising and branded content, this is a perfect combination with great opportunities.”
Sophie Gold, LOOKER’s director of business development, added that the partnership will allow clients “to get the most out of their shoot days, capturing video and still assets for broadcast, online and print media, and doing so with top talents in each discipline.”
