The London International Awards (LIA) revealed this year’s slate of Branded Content & Entertainment winners and finalist.
Jimmy Smith, chairman/CEO/CCO of Amusement Park Entertainment, presided over the Branded Content & Entertainment jury, which awarded a total of 38 statues in the category.
Branded Content & Entertainment celebrates entertaining and engaging content experiences that are made with a brand’s personality and marketing objectives in mind. To celebrate the most entertaining and engaging work from around the world, the jury awarded a Grand LIA, 20 Gold, nine Silver, and eight Bronze statues, alongside commending three Finalists.
BBDO Canada, Toronto won the Grand LIA for Missing Matoaka for Missing and Murdered Indigenous Women & Girls–Awareness.
Smith assessed, “This is some of the most dope work that I have seen entered. Work was outstanding, top to bottom. Right down to the finalist.”
Barbara Levy, president of LIA, stated, “The quality of the work was outstanding. While there was a lot of healthy discussion, the jury came easily to a consensus when it came to deciding the Grand LIA. That’s how you know a piece of work is really head and shoulders above the rest.”
Here’s a rundown of winners and finalists.
BRANDED CONTENT
BELGIUM:
Wunderman Thompson Benelux, Antwerp:
Finalist in Content: Gaming for Child Focus titled “OK Groomer”
GERMANY:
adam&eveBerlin, Berlin:
Bronze in Content: Zeitgeist for telekom.com/share-with-care titled “Without Consent – A Message From Ella”
MEXICO:
Grey, Mexico City:
Finalist in Content: Scripted Short Film for REINSERTA titled “III (Three)”
PERU:
Fahrenheit DDB, Lima:
Gold in Content: Gaming for Pilsen Callao titled “E-nterpreters Season 2”
SINGAPORE:
Wunderman Thompson, Singapore:
Bronze in Content: Taped or Live TV Event for LUX titled “Change The Angle”
TAIWAN:
Ogilvy Taiwan, Taipei:
Silver in Content: Public Service/Charity/NGO for HPV Prevention titled “Blow With Love”
UNITED STATES:
Republica Havas, Miami:
Gold in Content: Best Use of Real Time Advertising for The Fight Against Alzheimer’s Association / Racing Club titled “The Name Confusion”
Gold in Content: Public Service/Charity/NGO for The Fight Against Alzheimer’s Association / Racing Club titled “The Name Confusion”
Silver in Content: Experiential/Live Events for The Fight Against Alzheimer’s Association / Racing Club titled “The Name Confusion”
BRANDED ENTERTAINMENT
AUSTRALIA:
Howatson+Company, Sydney:
Gold in Entertainment: Zeitgeist for ModiBodi titled “I’m Dying Inside”
Silver in Entertainment: Online Series for ModiBodi titled “I’m Dying Inside”
Leo Burnett Australia, Sydney:
Gold in Entertainment: Branded IP for Diageo titled “Bundy Mixer”
M&C Saatchi, Sydney:
Gold in Entertainment: Scripted Short Film for Tourism Australia titled “G’day”
R/GA, Australia:
Gold in Entertainment: Documentary Short Film for We Are Warriors titled “Through The Fire”
BRAZIL:
BETC HAVAS, São Paulo:
Gold in Entertainment: Music Videos for A Movement Of The Music Industry Against Police Violence titled “Save The Favela”
Burger King, São Paulo:
Gold in Entertainment: Gaming for Burger King titled “Mission: Whopper”
Mymama Entertainment Produção, São Paulo:
Gold in Entertainment: Online Series for Serie original titled “The Beat Diaspora”
CANADA:
BBDO Canada, Toronto:
Grand LIA for Missing and Murdered Indigenous Women & Girls – Awareness titled “Missing Matoaka”
Gold in Entertainment: Entertainment – Audio for Missing and Murdered Indigenous Women & Girls – Awareness titled “Missing Matoaka”
Gold in Entertainment: Zeitgeist for Missing and Murdered Indigenous Women & Girls – Awareness titled “Missing Matoaka”
FRANCE:
Publicis Conseil, Paris:
Silver in Entertainment: Gaming for ORANGE titled “Cultural Avatars”
GERMANY:
Linda-Shiva Klinkhammer, Munich:
Gold in Entertainment: Scripted Short Film for NETFLIX titled “I AM a Buffalo”
Silver in Entertainment: Scripted Short Film for NETFLIX titled “I AM not your Baby”
Saatchi & Saatchi, Düsseldorf:
Gold in Entertainment: Gaming for OREO titled “OREO Cheat Cookies”
Scholz & Friends, Berlin:
Bronze in Entertainment: Zeitgeist for Uber Eats titled “Let’s Eat First”
HONG KONG:
Dentsu Creative, Hong Kong:
Bronze in Entertainment: Branded IP for Critical Core Tabletop RPG Game titled “Critical Core”
Wunderman Thompson, Hong Kong/Shanghai:
Finalist in Entertainment: Entertainment – Audio for Penguin Audiobooks titled “In My Own Voice”
MEXICO:
Ogilvy, Mexico City:
Silver in Entertainment: Zeitgeist for Cerveza Victoria titled “We Are Living Offerings”
PHILIPPINES:
Ogilvy Manila, Manila:
Gold in Entertainment: Multi-Channel Storytelling for Maya titled “MAYA. The Hit Song That Was Actually A Bank.”
UNITED ARAB EMIRATES:
Impact BBDO, Dubai:
Gold in Entertainment: Taped or Live TV Event for EBM titled “Schoolgirl Newscasters”
UNITED KINGDOM:
Publicis Sapient, New York:
Bronze in Entertainment: Documentary Short Film for Publicis Sapient titled “Never Done”
UNITED STATES:
Arnold, Boston:
Bronze in Entertainment: Entertainment – Audio for Progressive Insurance titled “Dr. Rick Will See You Now”
FCB New York, New York:
Gold in Entertainment: Best Use of Real Time Advertising for Michelob ULTRA titled “DreamCaster”
Gold in Entertainment: Creative Use of Data for Michelob ULTRA titled “DreamCaster”
Silver in Entertainment: Taped or Live TV Event for Michelob ULTRA titled “DreamCaster”
Bronze in Entertainment: Reality/Unscripted/Alternative TV Show for Michelob ULTRA titled “DreamCaster”
Observatory, Los Angeles:
Gold in Entertainment: Online Episode/Special for Doritos & Stranger Things titled “Live From The Upside Down”
Silver in Entertainment: Experiential/Live Events for Doritos & Stranger Things titled “Live From The Upside Down”
The Turner Brothers – Invisible Collective, Los Angeles:
Gold in Entertainment: Scripted Short Film for Recess & Playground titled “Nike Air Max Penny 1 and 2”
We Believers, New York:
Silver in Entertainment: Experiential/Live Events for AB InBev – Corona titled “Second Chance League”
Weber Shandwick, New York:
Bronze in Entertainment: Documentary Short Film for Ancestry titled “A Dream Delivered: The Lost Letters of Hawkins Wilson”
“Heretic” and “Maria” Set As Red Carpet Premieres At AFI Fest
The American Film Institute (AFI) has announced that Heretic, the psychological thriller starring Hugh Grant, and Maria, based on the life of opera singer Maria Callas starring Angelina Jolie, will round out the Red Carpet Premieres section at this year’s AFI Fest. The Heretic Gala Screening will take place on Thursday, October 24, and the Maria Gala Screening will be held on Saturday, October 26. The complete Red Carpet Premieres section includes the world premieres of Music By John Williams, Robert Zemeckis’ Here, Wallace & Gromit: Vengeance Most Fowl and Clint Eastwood’s Juror #2. All Red Carpet Premieres will take place at the historic TCL Chinese Theatre. The full lineup for AFI Fest 2024 will be unveiled on October 1.
“At the heart of AFI Fest is an unwavering dedication to celebrating the best in global cinema--together,” said Bob Gazzale, AFI president and CEO. “We look forward to uniting artists and audiences once again to be inspired by the art form in a powerful sense of community.”
Heretic follows two young missionaries (Sophie Thatcher and Chloe East) who are forced to prove their faith when they knock on the wrong door and are greeted by a diabolical Mr. Reed (portrayed by Grant), becoming ensnared in his deadly game of cat-and-mouse. The film is directed by Scott Beck and Bryan Woods and produced by Stacey Sher, Beck, Woods, Julia Glausi and Jeanette Volturno. The film will be released nationwide by A24 on November 8.
Directed by Pablo Larraín, Maria presents a tumultuous and beautiful depiction of one of the world’s most renowned artists and reimagines the legendary soprano in her final days in Paris, as Callas (Jolie)... Read More