The London International Awards (LIA) competition has unveiled its 2024 Global and Regional Of The Year winners.
Among the major winners globally were production company PRETTYBIRD, holding company WPP, worldwide network Ogilvy, and agency Ogilvy in New York.
The 39th Annual London International Awards judging convened over a 10-day period at Encore at Wynn, Las Vegas. The juries viewed and scored every entry within their categories together on-site through all rounds of judging. All jurors saw every piece of work, as there was no pre-judging to narrow the entries. This practice ensures that the work is judged fairly/equally and to its fullest merit.
This year LIA has introduced a ranking of its 2024 Global of the Year Winners. All winning work is assigned a point value that correlates to a statue win. The points attained from all Grand LIA, Gold, Silver, Bronze and finalist wins contribute to the Of The Year Awards, regardless of entering company.
WPP was named Holding Company Of The Year. Their agencies, representing 27 different countries, attained points from a total of 251 Statue wins, including 8 Grand LIAs. They also attained 93 finalists.
Rob Reilly, global chief creative officer of WPP, said, “Creative consistency is how you help build brands. Congratulations to all of our agencies that contributed to WPP being named LIA Holding Company Of The Year, for the second year in a row. And kudos to Ogilvy for continuing a run of four years as Global Network of the Year. Of course, none of this is possible without our brilliant production partners and brave clients – they are truly the best.”
Ogilvy was awarded Global Network Of The Year for the fourth consecutive year. They were also named Regional Network Of The Year for Asia and North America.
Barbara Levy, president of LIA, said, “This achievement by WPP and Ogilvy shows the commitment of a global network to the power of creativity. Its offices across the regions have demonstrated the same drive to make the best creative impact for their clients. Ogilvy Taipei, for instance, won a Grand LIA for Pharma & Medical. It is a shining testament to the strength of Ogilvy across the world. Congratulations to WPP for winning Holding Company Of The Year two years consecutively. And Ogilvy for winning Global Network Of The Year four years running. Well done!”
Ogilvy, New York was named Global Agency Of The Year and Regional Agency Of The Year for North America.
Named LIA Global Client of the Year was CeraVe. Its work for CeraVe Skincare titled “Michael CeraVe” took an unconventional route that involved quirky appearances by the actor, Michael Cera. Rumors swirled on social media that he is now a skin influencer, and publications tried to unravel if he invented this moisturizer. It surprised, it made you laugh and it gave you something to watch. It got you hooked and culminated in a Super Bowl ad that later revealed it was an elaborate prank. “Michael CeraVe” entered by Ogilvy PR, New York, was awarded 3 Grand LIAs, 9 Gold, 1 Silver and 2 Bronze Statues and attained 1 finalist by seven different juries. These wins attributed to Ogilvy PR being named Global PR Network of the Year and Ogilvy PR, New York being awarded the Global PR Company of the Year and Regional PR Company for North America.
This piece of work also contributed to PRETTYBIRD being named Global Production Company of the Year as well as being awarded Regional Production Company of the Year for North America.
Mackcut was named Global Postproduction Company of the Year and they also achieved the Regional Post Company of the Year for North America for points attained from “Michael CeraVe” and Mike’s Amazing’s “right the wrongs” campaign featuring Jason Alexander who calls out poor food choices in “Diner Date” and “Never Order Diner Tilapia”.
Susan Credle, chair of FCB/creative advisor to IPG, and LIA Integration and Direct Jury president, commenting on “Michael CeraVe,” the work that won the Integration Grand LIA, stated, “When you look at all of the work being done under this idea, each of the components contributed to a bigger story. Without the components would the idea have been as good. But they all added up. To me, that is the best of Integration–that every time you meet a piece of this work, the story gets richer, the idea gets richer.”
Serviceplan Group was named Global Independent Network Of the Year for the fourth consecutive year. Their agencies were honored with 11 Gold, 12 Silver and 10 Bronze Statues. Points from their 10 finalists also contributed to their overall standing. They were also named Regional Independent Network Of The Year for Europe. And Serviceplan Germany, Hamburg, was awarded the Regional Independent Agency Of The Year for Europe.
Rethink, Toronto was named Global Independent Agency of the Year. Across the competition five different juries awarded the agency a total of 2 Grand LIAs, 6 Gold, 3 Silver and 1 Bronze statue from three different pieces of work. They also attained one finalist. These wins contributed to Rethink being named Regional Independent Network for North America and Rethink, Toronto winning Regional Independent Agency for North America.
For the third consecutive year, IPG Health was awarded Global Health & Pharma Network Of The Year. They were also named Regional Health & Pharma Network for North America. The juries awarded 13 Statues to their agencies Area 23 and FCB Health New York; 2 Gold, 4 Silver and 7 Bronze, they also attained 5 finalists.
“This tremendous distinction is a testament to the incredible talent across IPG Health and their relentless commitment to doing what’s right for our clients, their brands and each other every day,” said Dana Maiman, CEO of IPG Health. “And of course, none of this would be possible without our brave client partners who we have the opportunity to work alongside and create innovative, behavior changing work that transforms lives.”
TBWAHealth Collective, New York was awarded the Global Health & Pharma Agency of the Year and the Regional Health & Pharma Agency for North America. Their work for Moderna “Ashe Versus” contributed to this honor, winning the Pharma & Medical–Craft Grand LIA, 3 Gold LIAs and attaining 1 finalist.
Klick Health was awarded Global Independent Health & Pharma Agency of the Year. This is their second coveted black Global Statue win. This year they’re credited for work that won 20 statues for four different clients including the Health & Wellness–Craft Grand LIA awarded to Café Joyeux titled “47.” Klick Health, Toronto was also named Regional Independent Health & Pharma Agency Of The Year for North America.
Café Joyeux, fueled by their multiple wins, was awarded the Global Health & Pharma Client Of The Year. With 18 locations across Europe, Café Joyeux was established with a global mission: to transform society’s perception of disability by dedicating its efforts to the employment and training of people with mental and cognitive disabilities. “47” is a piece specifically about Down-Syndrome, every aspect, from music, to voice-over, to character design is created with individuals with and touched by Down syndrome.
Creative X, Menlo Park was honored with their first Global In-House Company Of The Year award. They were also named Regional In-House Company for North America.
Circus Grey, Lima garnered 12 LIA Statues including a Grand LIA. It was their Design wins that brought them the honor of taking home their first Global Design Company Of The Year award. They were also awarded the Regional Design Company Of The Year for South America and Regional Agency Of The Year for South America.
Canja Audio Culture was awarded Global Music & Sound Company Of The Year; this is their second coveted black Global Statue win. This year they’re credited for work that won 15 statues for two different including two Grand LIAs, one awarded to work entered by Klick Health, Toronto for Café Joyeux “47” and the other entered by AMVBBDO, London for Sheba “Gravy Race”. Canja Audio Culture was also named Regional Music & Sound Company Of The Year for South America.
The Global Radio & Audio Company Of The Year was awarded for work created for Siemens Healthineers and entered by Area 23, an IPG Health Company. This work garnered 9 statues, including the Audio & Radio Grand LIA. It was the Audio & Radio wins that brought Sonido, Lisbon and Tempest, Brooklyn the honor of taking home the Global Audio & Radio Company of the Year statue.
Sonido, Lisbon also brought home the blue LIA Statue for Regional Audio & Radio Company for Europe. Tempest, Brooklyn brought home the Regional Music & Sound Company Of The Year and the Regional Audio & Radio Company Of The Year for North America.
Across 29 categories, 935 LIA Statues were awarded to 45 countries. The winners and finalists announced represent some of the top work globally, with 29 Grand LIAs, 274 Gold, 300 Silver and 332 Bronze Statues, alongside honoring 270 finalists. The top countries were United States (277), Germany (85) Canada (75), the United Kingdom (67) and France (64). The statue wins, as well as, the finalists were used in determining the “Of The Year” winners.
To View All the winners & finalists with full creative credits, click here.
Here’s a full rundown of Global Of The Year winners:
Holding Company of the Year: WPP
Network of the Year: Ogilvy
Client of the Year: CeraVe
Agency of the Year: Ogilvy, New York
Independent Network of the Year: Serviceplan Group
Independent Agency of the Year: Rethink, Toronto
Health & Pharma Network of the Year: IPG Health
Health & Pharma Client of the Year: Café Joyeux
Health & Pharma Agency of the Year: TBWAHealth Collective, New York
Independent Health & Pharma Agency of the Year: Klick Health, Toronto
In-House Company of the Year: Creative X, Menlo Park
Design Company of the Year: Circus Grey, Lima
Production Company of the Year: Prettybird
Post-Production Company of the Year: Mackcut
PR Network of the Year: Ogilvy PR
PR Company of the Year: Ogilvy PR, New York
Music & Sound Company of the Year: Canja Audio Culture
Audio & Radio Company of the Year: Sonido, Lisbon and Tempest, Brooklyn
The following companies were honored with the 2024 Regional Of The Year Awards for Asia:
Regional Network Of The Year: Ogilvy
Regional Agency Of The Year: TBWAHakuhodo Inc., Tokyo
Regional Design Company Of The Year: VML Ogilvy Japan, Tokyo
Regional Production Company Of The Year: ROBOT Communications Inc., Tokyo
Regional Post-Production Company Of The Year: The Mill Shanghai, Shanghai
Regional PR Network Of The Year: MSL
Regional PR Company Of The Year: Edelman Thailand, Bangkok
Regional Music & Sound Company Of The Year: CODA, Shanghai
The following companies were honored with the 2024 Regional Of The Year Awards for Australia and New Zealand:
Regional Network Of The Year: BBDO
Regional Agency Of The Year: Colenso BBDO, Auckland
Regional Independent Agency Of The Year: Bear Meets Eagle on Fire, Sydney
Regional Production Company Of The Year: Revolver, Sydney
Regional Post-Production Company Of The Year: The Editors
Regional PR Network Of The Year: Eleven
Regional PR Company Of The Year: GRC Partners + Porter Novelli, Auckland
Regional Music & Sound Company Of The Year: Rumble Studios, Sydney
The following companies were honored with the 2024 Regional Of The Year Awards for Europe:
Regional Network Of The Year: Publicis
Regional Agency Of The Year: Marcel Paris
Regional Independent Network Of The Year: Serviceplan Group
Regional Independent Agency Of The Year: Serviceplan Germany, Hamburg
Regional Design Company Of The Year: Le Pub, Milan
Regional Production Company Of The Year: Indiana Production, Milan
Regional Post-Production Company Of The Year: Deseif Films, Madrid
Regional PR Network Of The Year: Edelman
Regional PR Company Of The Year: Edelman London
Regional Music & Sound Company Of The Year: Stabbiolo Music, Sarteano, Italy
Regional Audio & Radio Company Of The Year: Sonido, Lisbon
The following companies were honored with the 2024 Regional Of The Year Awards for Middle East and Africa:
Regional Agency Of The Year: Saatchi & Saatchi ME, Dubai
Regional Independent Agency Of The Year: BigTime Creative Shop, Riyadh
Regional Design Company Of The Year: SRMG Labs, Riyadh
Regional Production Company Of The Year: Deja Vu, Dubai
Regional Post-Production Company Of The Year: Liwa Content.Driven, Dubai
The following companies were honored with the 2024 Regional Of The Year Awards for North America:
Regional Network Of The Year: Ogilvy
Regional Agency Of The Year: Ogilvy, New York
Regional Independent Network Of The Year: Rethink
Regional Independent Agency Of The Year: Rethink, Toronto
Regional Health & Pharma Network Of The Year: IPG Health
Regional Health & Pharma Agency Of The Year: TBWAHealth Collective, New York
Regional Independent Health & Pharma Agency Of The Year: Klick Health, Toronto
Regional In-House Company Of The Year: Creative X, Menlo Park
Regional Design Company Of The Year: MullenLowe U.S., New York
Regional Production Company Of The Year: Prettybird, Culver City
Regional Post-Production Company Of The Year: Mackcut, New York
Regional PR Network Of The Year: Weber Shandwick
Regional PR Company Of The Year: Ogilvy PR, New York
Regional Music & Sound Company Of The Year: Tempest, Brooklyn
Regional Audio & Radio Company Of The Year: Tempest, Brooklyn
The following companies were honored with the 2024 Regional Of The Year Awards for South America:
Regional Network Of The Year: Grey
Regional Agency Of The Year: Circus Grey, Lima
Regional Design Company Of The Year: Circus Grey, Lima
Regional Production Company Of The Year: Rebeca, Lima
Regional Post-Production Company Of The Year: Colossal, São Paulo
Regional PR Company Of The Year: LLYC, Lima
Regional Music & Sound Company Of The Year: Canja Audio Culture
