In a new ad for Time Warner Cable, viewers learn that they can now select programs that they like, and pause and resume viewing as they like—enabling them to "stop and smell the roses" in their everyday lives.
This metaphor is brought to life in the :60 "Roses," which features a man following his daily routine. The man is so busy throughout his day that he doesn’t notice all the roses in his life, including the ones blooming on bushes that line the streets as he walks to and from work, a waitress at a diner named Rose, a co-worker dressed in a shirt with roses on it, and men holding bouquets of roses on the bus.
When the man finally returns home at the end of the day and turns on HBO, he notices a beautiful, single rose sitting in a small vase on the coffee table in front of him. The man pauses his program and stops to smell the rose. After taking a moment to appreciate the luxury, he resumes watching his program.
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CLIENT
Time Warner Cable.
PRODUCTION CO.
Anonymous Content, bicoastal.
Robert Logevall, director; Tobias Schliessler, DP; Andy Traines, executive producer; Jane Thomson, producer. Shot on location in Vancouver, B.C.
STOCK FOOTAGE
Time Warner Cable.
AGENCY
SS+K, New York.
Marty Cooke, creative director; Josh Kilmer-Purcell, art director; Maya Frey, copywriter.
Beaucoup Chapeaux, New York.
Amy Hull, head of production; Kim Noble, producer.
EDITORIAL
Final Cut, New York.
Kirk Baxter, editor; Andre Castiglioni, assistant editor; Stephanie Apt, executive producer; Jennifer Hargreaves, producer.
POST
Company 3, New York.
Tim Masick, colorist; Bret Eckhardt, assistant colorist; Luana Ayres, producer.
VISUAL EFFECTS
The Mill, New York.
Dirk Greene, Angus Kneale and Jaime Scott, Flame artists; Aron Hjartarson and Yann Mabille, 3-D artists; Wendy Garfinkle, producer; Lorraine McLaughlin, visual effects supervisor.
AUDIO POST
Sound Lounge, New York.
Peter Holcomb, mixer.
MUSIC
RMI, New York.
Robert Miller, composer/arranger; Vera Pandolfo, music producer.
SOUND DESIGN
Final Cut.
Roland Alley, sound designer.