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    “Locked Eyes”

    By SHOOT StaffUpdated:No Comments1468 Views

    By Robert Goldrich

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    Keeping one’s eyes on the prize isn’t behavior that has to be taught to an obsessed bank teller. Instead it’s second nature for him to be transfixed on the object of his desire in this spot for the Seattle Metropolitan Credit Union directed and edited by Steve Utaski, a former agency creative who has embarked on a directorial career.

    The commercial opens on a female customer who comes up to the teller’s window with a question about her checking account. However the bank teller is totally oblivious. The woman then notices that his eyes seem focused elsewhere–directly on her wallet, which she is holding in one hand.

    To make sure her eyes aren’t fooling her, the customer moves her wallet back and forth, up and down–and the teller’s eyes follow every movement.

    A voiceover then intervenes, “Does your bank care more about you, or your wallet?” The same question appears on screen.

    Next the customer is at another financial institution, this time with an attentive teller, as the voiceover relates, “At Seattle Metropolitan Credit Union, we get to know you and tailor or approach to your unique financial needs. Because at Seattle Metropolitan Credit Union, it’s all about you.”

    An end tag carries the credit union logo and Web site address.

    Utaski helmed the spot for graphic design firm/agency Phinney Bischoff, Seattle. The creative team at Phinney Bischoff consisted of executive creative director Leslie Phinney, and creative director/copywriter David Yeend.

    Seattle-based Lisa Farnham served as producer on the job, which was produced by her production entity The Radisch Company.

    This is the second time that director Utaski has made “The Best Work You May Never See” gallery.  The first came in 2004 for his debut spec spot promoting the Bellevue Art Museum. At that time he was a writer at FCB Seattle who was diversifying into directing. He has since left what he describes as “the cocoon of agency life” to pursue his directorial ambition, turning out some spec fare as well as several real-world directing assignments through his personal holding company Silo Films. He is currently seeking production house representation.

    Colorist was Jeff Tilotson of Flying Spot, Seattle. Audio post mixer/sound designer was Scott Weiss of Pure Audio, Seattle. Graphics designer was Frank Clark of Nectar, Seattle.

    Principal actors were Eric Newman, Cynthia Kerns and Jodi Harwood.

    Category:The Best Work You May Never See



    Apple and Google Face UK Investigation Into Mobile Browser Dominance

    Saturday, November 23, 2024

    Apple and Google aren't giving consumers a genuine choice of mobile web browsers, a British watchdog said Friday in a report that recommends they face an investigation under new U.K. digital rules taking effect next year.

    The Competition and Markets Authority took aim at Apple, saying the iPhone maker's tactics hold back innovation by stopping rivals from giving users new features like faster webpage loading. Apple does this by restricting progressive web apps, which don't need to be downloaded from an app store and aren't subject to app store commissions, the report said.

    "This technology is not able to fully take off on iOS devices," the watchdog said in a provisional report on its investigation into mobile browsers that it opened after an initial study concluded that Apple and Google effectively have a chokehold on "mobile ecosystems."

    The CMA's report also found that Apple and Google manipulate the choices given to mobile phone users to make their own browsers "the clearest or easiest option."

    And it said that the a revenue-sharing deal between the two U.S. Big Tech companies "significantly reduces their financial incentives" to compete in mobile browsers on Apple's iOS operating system for iPhones.

    Both companies said they will "engage constructively" with the CMA.

    Apple said it disagreed with the findings and said it was concerned that the recommendations would undermine user privacy and security.

    Google said the openness of its Android mobile operating system "has helped to expand choice, reduce prices and democratize access to smartphones and apps" and that it's "committed to open platforms that empower consumers."

    It's the latest move by regulators on both sides of the Atlantic to crack down on the... Read More

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