On-location filming in Greater Los Angeles rose 5 percent in the fourth quarter of 2018, a strong finish for a year in which local film production came close to record highs. According to a FilmLA report, area filmmakers logged 10,359 shoot days (SD) in the fourth quarter, and 38,795 SD for all of 2018. Reasons for the 1.3 percent year-over-year annual increase includes double digit increases in feature film (up 12.2 percent), TV drama (up 10.6 percent) and TV pilot (up 15.2 percent) production, plus a strong showing for commercials (up 8.7 percent).
“2018 concluded a third consecutive year of record-level film and television production for greater Los Angeles, due in no small part to the California Film & TV Tax Credit program,” said Paul Audley, FilmLA president. “The return of jobs and businesses in the film industry is great news for our region and we look forward to a great 2019.”
Feature film production increased 15.5 percent for the fourth quarter to 1,078 SD. Incentivized projects brought to Los Angeles by the California Film & Television Tax Credit Program contributed 11.4 percent, or 146 of the 1,078 SD in the feature category for the quarter. Incentivized Features filming in Los Angeles during the fourth quarter included Birdbox, Once Upon a Time in Hollywood and Rim of the World. The features category finished the year up 12.2 percent, to 4,377 SD.
Television presents a more complicated picture. Although the television category lost a little ground in the fourth quarter (slipping 0.3 percent to 3,795 SD), TV reality production (up 21.2 percent to 1,052 SD) and TV dramas (up 9.0 percent to 1,489 SD) both staged late-year rallies.
Across the entire year, television’s strongest performers were TV dramas (up 10.6 percent to 4,848 SD) and TV pilots (up 15.2 percent to 508 SD).
Other tracked Television categories–such as TV reality, TV comedy, and web-based TV–lost ground in 2018, bringing the overall television category down 4.9 percent, to 14,466 SD.
Incentivized TV drama projects accounted for 15.3 percent, or 282 of the 1,489 SDs recorded in that category for the fourth quarter. Qualifying TV dramas that filmed during the period included Euphoria, Good Girls, Legion and Lucifer.
Incentivized TV comedy projects accounted for 28.7 percent of the activity in the category, contributing 120 of the 393 SDs for the quarter. Qualifying TV comedy projects that filmed during the fourth quarter were Crazy Ex-Girlfriend and Veep.
On-location commercial production continued its upward rise in the fourth quarter, increasing 5.5 percent (to 1,404 SD). The commercials category finished the year 8.7 percent ahead of 2017, with 6,033 SD in total.
The Many Hires Jeremiah Wassom As Group Creative Director
Independent agency The Many has added Jeremiah Wassom as group creative director.
Wassom most recently worked a decade at Deutsch LA where, as SVP/creative director, he led the Taco Bell account and won new business for the agency. His agency past also includes AKQA and TBWAChiatDay. His creative work has touched the QSR, video games, automotive, fashion, and culture brand sectors. He also served eight years with the United States Marine Corps.
“Throughout his career, Jeremiah has helmed work that has not only made me personally jealous but has consistently pushed brands to show up in memorable and innovative ways,” said Josh Paialii, head of creative at The Many. “One look at his body of work and you will see his passion for storytelling and craft has raised the bar for entire categories, driving participation with many brands’ most loyal fans. Beyond being a world-class creative director and maker, Wassom is a proven team player and strategic thought leader. He’ll be a great addition to the leadership team at The Many working across all accounts. His role will be immediately felt as he guides and supports each of the creative leads in the department.”
A 20-year creative with agency, brand, and freelance experience, Wassom has forged a creative approach which focuses on crafting engaging connections rather than simply make ads. He sees the need for advertising to mean more, not simply do more.
The Many believes that true business growth is made possible by harnessing the power of participation and partners with brands to forge deeper connections with consumers, cultivate trust and loyalty, and maximize marketing spend and execution. The agency is built around a flexible model that offers a suite of capabilities, including... Read More