As the local online ad spend grows, online video will see the biggest gains and banners the biggest loss. Borrell Associates Local Online Market Share report, released last week, projected the local online ad spend will grow from $9.89 billion in 2008 to $13.01 billion in 2012.
Online video ads, which represented only three percent of the spend in 2007, will jump to 33 percent in 2012. “The Internet is mimicking TV, it’s far more video centric and video is snazzier for ads. Flat banners don’t do much any more. Advertisers can run video spots online and it’s very affordable,” said Gordon Borrell, Borrell Associates president.
Meanwhile, banner advertising, which represented almost two-thirds of the ad spend in 2007, will drop to 15 percent in 2012.
New 2025 Laws Hit Hot Topics–From AI In Movies To Social Media
Name a hot topic, and chances are good there’s a new law about it taking effect in 2025 in one state or another.
Many of the laws launching in January are a result of legislation passed this year. Others stem from ballot measures approved by voters. Some face legal challenges.
On the entertainment and social media fronts there are several notable state laws taking effect, including:
Hollywood stars and child influencers
California, home to Hollywood and some of the largest technology companies, is seeking to rein in the artificial intelligence industry and put some parameters around social media stars. New laws seek to prevent the use of digital replicas of Hollywood actors and performers without permission and allow the estates of dead performers to sue over unauthorized AI use.
Parents who profit from social media posts featuring their children will be required to set aside some earnings for their young influencers. A new law also allows children to sue their parents for failing to do so.
Social media limits
New social media restrictions in several states face court challenges.
A Florida law bans children under 14 from having social media accounts and requires parental consent for ages 14 and 15. But enforcement is being delayed because of a lawsuit filed by two associations for online companies, with a hearing scheduled for late February.
A new Tennessee law also requires parental consent for minors to open accounts on social media. NetChoice, an industry group for online businesses, is challenging the law. Another new state law requires porn websites to verify that visitors are at least 18 years old. But the Free Speech Coalition, a trade association for the adult... Read More