eMarketer’s “Local Online Advertising Report: Measuring the Market,” released yesterday, projects local online advertising will grow from $2.9 billion this year to $7.8 billion in 2011.
“As audiences continue migrating to the Web and away from tradtional local media such as newspapers and radio, it’s only a matter of time before online local ad spend catches up with today’s reality,” said David Hallerman, an eMarketer senior analyst.
eMarketer began its report by saying only 2.9 percent of the $97 billion ad spend by local advertisers is online this year, but the share will grow “at a faster rate than either national advertising or total online advertisng.”
The report follows one earlier this year from Borrell Associates/Williamsburg, VA that projected the growth of local online video advertising to $371 million this year and over $5 billion within five years, when it will account for over a third of local online spending. Local newspaper and TV websites lead the way.
“Mufasa: The Lion King” and “Sonic 3” Rule Box Office For 1st Weekend Of 2025
The Walt Disney Co.'s "Mufasa: The Lion King" claimed the No. 1 spot on the North American box office charts over the first weekend of 2025.
The photorealistic "Lion King" prequel earned $23.8 million in its third weekend, according to studio estimates Sunday. Paramount's "Sonic the Hedgehog 3," which has dominated the past two weekends, wasn't far behind.
"Sonic 3" stayed close with a 3-day estimate of $21.2 million, bringing its total domestic earnings to $187.5 million and helping the overall franchise cross $1 billion worldwide. "Mufasa's" running total is slightly less, with $169.2 million.
In third place, Focus Features' "Nosferatu" remake defied the fate of so many of its genre predecessors and fell only 39% in its second weekend. Horror films typically fall sharply after the first weekend and anything less than a 50% decline is notable. "Nosferatu," which added 140 screens, claimed $13.2 million in ticket sales, bringing its running total to $69.4 million since its Christmas debut. The film, directed by Robert Eggers, already surpassed its reported production budget of $50 million, though that figure does not account for marketing and promotion expenses).
No new wide releases opened this weekend, leaving the box office top 10 once again to holdovers from previous weeks. Several have been in theaters since Thanksgiving. One of those, "Moana 2," claimed the No. 4 spot for Disney in its sixth weekend in theaters. The animated sequel earned another $12.4 million, bumping its global total to $960.5 million.
The Bob Dylan biopic "A Complete Unknown," dipped only slightly in its second weekend, bringing in $8.1 million. With $41.7 million total, it's Searchlight's highest grossing film since Disney acquired the company in... Read More