Borrell Associates 2007 Local Online Video Advertising report, released last week, projects huge growth in online video ad spending, which will generate $5 billion in revenue by 2012, compared with $371 million this year. “In five years, local online video advertising will surpass $5 billion, representing more than one-third of all local online advertising,” the report said.
The report also looked at individual media, noting that local TV stations will generate $89 million in broadband revenue this year, up from $32 million last year. The increase is due to “surge of video streams that will become available on TV sites this year, and the fact that many stations will begin selling video advertising in earnest.”
Newspapers have fared better than TV, with revenue expected to jump to $162 million this year from $81 million last year. Papers are generating more revenue from video supplements to classified ads.
The report says TV stations haven’t been as successful as newspapers because they rely on :15 pre-rolls in front of news and weather content, as opposed to classifieds. But the report also says there may be a lot of money to be made from pre-rolls. There are “tens of millions of unsold pre-rolls video avails across thousands of local websites. The mushrooming popularity of Tivo-proof small-screen video offers a tantalizing opportunity to national advertisers. In fact, it may become the new “spot TV” advertising.”
But the report said long-form advertising may be preferable to pre-rolls because it allows advertisers to provide “rich content about the specific subject matter.” Real estate and automotive are two categories that lend themselves well to long form. They are the “perfect showcase and branding opportunity for real estate agents” while automotive manufacturers are searching for local sites to play videos that will allow consumers to “delve deeper into their features.”
Jules Feiffer, Pulitzer Prize-Winning Cartoonist and Writer, Dies At 95
Jules Feiffer, a Pulitzer Prize-winning cartoonist and writer whose prolific output ranged from a long-running comic strip to plays, screenplays and children's books, died Friday. He was 95 and, true to his seemingly tireless form, published his last book just four months ago.
Feiffer's wife, writer JZ Holden, said Tuesday that he died of congestive heart failure at their home in Richfield Springs, New York, and was surrounded by friends, the couple's two cats and his recent artwork.
Holden said her husband had been ill for a couple of years, "but he was sharp and strong up until the very end. And funny."
Artistically limber, Feiffer hopscotched among numerous forms of expression, chronicling the curiosity of childhood, urban angst and other societal currents. To each he brought a sharp wit and acute observations of the personal and political relations that defined his readers' lives.
As Feiffer explained to the Chicago Tribune in 2002, his work dealt with "communication and the breakdown thereof, between men and women, parents and children, a government and its citizens, and the individual not dealing so well with authority."
Feiffer won the United States' most prominent awards in journalism and filmmaking, taking home a 1986 Pulitzer Prize for his cartoons and "Munro," an animated short film he wrote, won a 1961 Academy Award. The Library of Congress held a retrospective of his work in 1996.
"My goal is to make people think, to make them feel and, along the way, to make them smile if not laugh," Feiffer told the South Florida Sun Sentinel in 1998. "Humor seems to me one of the best ways of espousing ideas. It gets people to listen with their guard down."
Feiffer was born on Jan. 26, 1929, in the Bronx. From... Read More