Borrell Associates 2007 Local Online Video Advertising report, released last week, projects huge growth in online video ad spending, which will generate $5 billion in revenue by 2012, compared with $371 million this year. “In five years, local online video advertising will surpass $5 billion, representing more than one-third of all local online advertising,” the report said.
The report also looked at individual media, noting that local TV stations will generate $89 million in broadband revenue this year, up from $32 million last year. The increase is due to “surge of video streams that will become available on TV sites this year, and the fact that many stations will begin selling video advertising in earnest.”
Newspapers have fared better than TV, with revenue expected to jump to $162 million this year from $81 million last year. Papers are generating more revenue from video supplements to classified ads.
The report says TV stations haven’t been as successful as newspapers because they rely on :15 pre-rolls in front of news and weather content, as opposed to classifieds. But the report also says there may be a lot of money to be made from pre-rolls. There are “tens of millions of unsold pre-rolls video avails across thousands of local websites. The mushrooming popularity of Tivo-proof small-screen video offers a tantalizing opportunity to national advertisers. In fact, it may become the new “spot TV” advertising.”
But the report said long-form advertising may be preferable to pre-rolls because it allows advertisers to provide “rich content about the specific subject matter.” Real estate and automotive are two categories that lend themselves well to long form. They are the “perfect showcase and branding opportunity for real estate agents” while automotive manufacturers are searching for local sites to play videos that will allow consumers to “delve deeper into their features.”
Producers Douglas Wick and Lucy Fisher To Receive Harold Lloyd Award From The Advanced Imaging Society
Producers Douglas Wick and Lucy Fisher will be presented with the 2025 Harold Lloyd Award in recognition of their producing achievement in creating Gladiator II at The Advanced Imaging Society’s (AIS) 15th annual Lumiere Awards luncheon, which takes place Friday, February 7, 2025, at the Beverly Hills Hotel.
Empowering their storytelling with groundbreaking technology and skill, Wick and Fisher have thrilled audiences and driven the film industry forward for three decades. Their steadfast dedication to the highest standards of cinematic excellence have resulted in epic films, including Memoirs of a Geisha, The Great Gatsby, the Stuart Little franchise, the Divergent Series and both Gladiator films. The first Gladiator earned Wick an Academy Award® for Best Picture. In light of their consistent and distinguished contributions over the years, as exemplified by this year’s Gladiator II, the Advanced Imaging Society wished to recognize the team with this year’s esteemed Harold Lloyd Award.
“Doug Wick and Lucy Fisher of Red Wagon Entertainment have revolutionized modern filmmaking with their bold storytelling and ability to elevate large-scale productions to epic levels,” remarked Jim Chabin, AIS president. “Their work has not only captivated audiences but also redefined filmmaking standards, leaving an indelible mark on the art of cinema. At AIS. we deeply admire their visionary contributions and enduring influence on the film industry.”
Suzanne Lloyd, granddaughter of the late, great Harold Lloyd, remarked, “Doug’s artistic vision and Lucy’s dynamic leadership have brought authenticity, beauty and profound emotion to some of our favorite epic films. Together, they are a... Read More