Creative production studio LOBO has entered into a strategic partnership with Surreal Hotel Arts. The arrangement further enhances LOBO’s new live-action division and expands its roster of directors.
News of the collaboration comes just weeks after LOBO formally launched its live-action division. LOBO is no stranger to the discipline, as even its widely known animation-led projects often feature a sprinkle of live-action elements. The introduction of a dedicated department, however, gives LOBO the opportunity to solve its clients’ problems under one roof.
Founded in São Paulo in 2021, Surreal Hotel Arts is an audiovisual production company operating globally, specializing in advertising, branded content, and entertainment, with a roster of A-list clients, including Apple, PepsiCo, Ambev, Google, Netflix and GM.
LOBO representing Surreal Hotel Arts in the U.S. is a significant milestone for both companies and underscores their shared commitment to delivering exceptional content and innovative storytelling to clients worldwide.
LOBO managing partner Luis Ribeiro said, “I’ve long been a fan of both Surreal Hotel Arts and their founder, Carlao Busato. They have such innovative practices and principles. At LOBO, we’re constantly seeking ways to push the boundaries of creativity and innovation, so our partnership with Surreal represents an exciting opportunity to tap into their talent pool and expertise in live-action production.”
As part of their new partnership, LOBO will welcome four Surreal Hotel Arts directors to its live-action division: Oriol Barbera, Lu Villaça, Michael Zvegintsev, and Busato, one of the most awarded directors in Brazil. Known for their comedic prowess and experience shooting campaigns in the United States and beyond, all four will bring fresh perspectives and new creative energy to LOBO’s already diverse team.
Busato, founding partner at Surreal Hotel Arts, added, “We’re always looking to create spaces where creativity and innovation can thrive. Our alliance with LOBO is an exciting fusion of talent that will propel us both forward and help us make even bigger waves in the global market.”
The collaboration has already achieved memorable results, notably with the recent Block Jams ad for Tillamook, the dairy co-op founded in 1909. Barcelona native Barbera directed this Super Bowl campaign with a nostalgic and irreverent tone, featuring three TikTok creators, each with their own catchy soundbites across electronica, R&B, and hip-hop. The live-action spot was just one of several for Block Jams.
