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    Liz Roche named Havas CX helia’s GM/chief strategy officer

    By SHOOTUpdated:No Comments690 Views
    NEW YORK --

    Havas Creative North America continues its commitment to customer experience with the appointment of Liz Roche as general manager and chief strategy officer at Havas CX helia, part of the recently formed Havas CX global network. In the position, Roche–formerly managing director of Havas helia (customer engagement)–is tasked with leading strategy for clients and internal teams in the areas of CX, digital, data, analytics and marketing technology.  

    “Liz’s fresh and modern approach to CX, and what it can be, is unparalleled,” said Stephanie Nerlich, CEO, Havas Creative North America. “Liz has been key to uncovering customer causation and the root of consumer behavior, while working together with strategy teams to transform disparate data points into true insights. Ultimately, Liz’s strategic vision allows us to better design the customer experience and drive deeper meaning between brands and their customers.” 

    A true performance marketer and technology enthusiast, Roche brings a diverse background which includes data integration engineering, digital strategy leadership and vertical leadership. After spending time at LinkedIn, Epsilon-Conversant and Facebook, she brought her deep understanding of CRM, digital, display and social to Havas helia Chicago, where she led the data-driven strategies, CRM strategy and implementation, loyalty program management and marketing technology consulting for the Chicago group’s clients. 

    “I’m passionate about cultivating customer loyalty through, and removing friction from, digital experiences to give clients unparalleled competitive advantages,” noted Roche. “The collection of experience I’ve built gives me a different perspective of what’s possible–and right now that’s bringing together the right team for each assignment. With our CX network, we’re adding more agility to our approach, building a powerful model based on expertise, collaboration and consumer understanding.”  

    Roche has also made an immediate impact on the North American creative network’s culture. “I’m thrilled to be a member of Havas’ North America Diversity Equity and Inclusion Advisory Committee, proudly representing employees of the LGBTQ community,” she added.  

    Havas CX is a new, international network that launched in October 2020, dedicated to delivering meaningful brand experiences across the entire customer journey. The collective brings together more than 1,500 people from 20 of Havas’ global agency groups and local agencies, plus additional CX specialists from across the Havas network, under a common structure, governance, methodology and mission.
     
    “Havas CX is taking a human approach to understand customers as more than just a series of media touchpoints connected to transactions,” said Roche. “It’s not just what your customers do, it’s why. Once we understand that we can truly design the customer experience and build a creative program based on those truths.” 
     
    Roche’s initial goal in her role with Havas CX helia is to create more collaborative space for the network’s vast talent, from PhDs to strategists, to play to their strengths and accelerate growth. 

    Roche will report to Nerlich and be based out of Havas Chicago.

    Tags:Havas Creative North AmericaHavas CX heliaLiz RocheStephanie Nerlich



    A Closer Look At Proposed Measures Designed To Curb Google’s Search Monopoly

    Thursday, November 21, 2024

    U.S. regulators are proposing aggressive measures to restore competition to the online search market after a federal judge ruled Google maintained an illegal monopoly for the last decade.

    The sweeping set of recommendations filed late Wednesday by the U.S. Department of Justice could radically alter Google's business, including possibly spinning off the Chrome web browser and syndicating its search data to competitors. Even if the courts adopt the blueprint, Google isn't likely to make any significant changes until 2026 at the earliest, because of the legal system's slow-moving wheels.

    Here's what it all means:

    What is the Justice Department's goal?
    Federal prosecutors are cracking down on Google in a case originally filed during near the end of then-President Donald Trump's first term. Officials say the main goal of these proposals is to get Google to stop leveraging its dominant search engine to illegally squelch competition and stifle innovation.

    "The playing field is not level because of Google's conduct, and Google's quality reflects the ill-gotten gains of an advantage illegally acquired," the Justice Department asserted in its recommendations. "The remedy must close this gap and deprive Google of these advantages."

    Not surprisingly, Google sees things much differently. The Justice Department's "wildly overbroad proposal goes miles beyond the Court's decision," Kent Walker, Google's chief legal officer, asserted in a blog post. "It would break a range of Google products — even beyond search — that people love and find helpful in their everyday lives."

    It's still possible that the Justice Department could ease off on its attempts to break up Google, especially if President-elect Donald Trump... Read More

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