Liz Mason has joined New York-based creative editorial shop BlueRock as its managing director. Mason comes to BlueRock, part of the Lively Group family of companies, following eight years as managing director of RadicalMedia’s New York and LA-based in-house post team, Outpost Digital. Under her watch, Outpost took on a massively diverse range of projects, including large-scale traditional commercials, web initiatives, episodic series, feature length films, virtual reality, experiential content and some of the first 4K content ever required by Netflix.
Mason has also worked and collaborated with many high profile artists, creators and filmmakers, such as Steve Buscemi, Ron Howard, Matt Dillon, Steve Zaillian, Olivia Milch, Cary Fukanaga, Liz Garbus and Robert Redford.
“The reason we’ve been in business for such a long time is because we respond nimbly to the fast changing media environment,” said Ethel Rubinstein, owner/CEO, Lively Group. “Liz has the vision and the breadth to further our legacy by exposing us to new ways of creating effective and entertaining content. She will be invaluable in helping our editors find increasingly new and innovative ways for their clients to communicate with their audiences.”
Mason said her joining Bluerock was “all about embracing a new challenge. I didn’t want to miss out on the opportunity to be a part of what they are doing here. This is such a strong company with many very talented editors. The chance to help provide new opportunities for them was irresistible. For me, it’s all about doing great work and this made my role with BlueRock a perfect fit.”
