Havas Worldwide Tonic has brought on board Liz Kane as managing director, strategic planning. Previously, Kane was group planning director at Havas Worldwide. In her new role, she will oversee the entire Havas Tonic planning department and will also take on direct planning responsibilities across its Genzyme MS portfolio.
Kane will report to Paul Klein, managing partner, Havas Tonic. She takes over managing director duties for Katie Rogin, who will be transitioning into a group planning director role.
Kane has been with Havas for a little over a year as group planning director across the Reckitt Benckiser portfolio. Prior to joining the agency, she had over 15 years of experience in strategic planning, brand building and relationship marketing with brands including Yoplait, Enfamil, Claritin, and Gilenya.