Kerri Stumpo named head of media & communications strategy; Jake Bayham promoted to head of strategy
Advertising agency Butler, Shine, Stern & Partners (BSSP) has hired Liz Corsini as head of production and Kerri Stumpo as head of media and communications strategy. The Sausalito-based shop has also promoted Jake Bayham to head of strategy. All three will report directly to BSSP CEO Tracey Pattani. Additionally Nicole Schofield has come aboard as executive integrated producer, reporting to Corsini.
Corsini brings over 20 years of experience to her new roost, working for agencies across New York City, Los Angeles and the United Kingdom. During her long freelance career, she worked for shops such as 72andSunny, Anomaly, Cashmere Agency and Tool, and helped create award-winning work for the likes of Apple, Jaguar, Google, Facebook and Activision. Her work has been recognized domestically and globally by Cannes Lions, Clios, One Show Pencils, Communication Arts, Webby’s, AICPs and the London International Awards. At BSSP, Corsini will oversee the production team and manage the agency’s in-house content studio from her homebase in L.A.
An award-winning media leader with 13 years industry experience across the QSR, CPG, financial services, travel and entertainment spaces, Stumpo has a passion for marrying media and creative. In her new role, while based in Chicago, Stumpo will be responsible for leading media intelligence, strategy, investment and performance across all channels, working closely with clients to help evolve their media strategies. She’ll also be collaborating closely with teams across the agency to help grow BSSP’s integrated media/creative capability. Stumpo joins BSSP from OMD, where she served as sr. director, integrated planning, leading integrated media and communications strategy for McDonald’s largest national business unit. Prior to that, Stumpo held senior media positions at PHD Worldwide, Publicis Health Media and MediaHub//Mullen.
Bayham has over the last two years at BSSP overseen strategy on key clients including ESPN, NBA 2K, Sovos Brands, Blue Shield and Mitsubishi, helping uncover insights that have led to the agency’s most memorable work. Prior to joining BSSP, He spent several years at Venables Bell & Partners leading strategy efforts on Chipotle and Reebok.
Executive integrated producer Schofield joins BSSP from CP+B to oversee production on accounts including ESPN, FootJoy and Sovos Brands. She brings a wealth of knowledge, amassed over the past 16 years working at numerous agencies–big and small–which she’ll use to help build out BSSP’s production department and realize ambitious work.
Nikki Baker Becomes CEO At Fallon
Fallon has appointed Nikki Baker as its new CEO. Baker, who joined the creative agency in 2018 and has served as co-chief creative officer with Leslie Shaffer since 2021, succeeds Rocky Novak, who has been in the role since 2019.
Baker’s promotion to CEO comes at a time of significant momentum for the agency, including six consecutive years of growth and award-winning work.
Baker’s recent career highlights include creatively leading the Walmart partnership with the Publicis Groupe team and spearheading innovative campaigns such as the award-winning “RomCommerce” 23-episodic series and the internet-breaking Mean Girls campaign, among hundreds of other campaigns together with the brand over the past few years. Together with Shaffer, Baker has also been instrumental in elevating Fallon’s creative output for longstanding clients like Arby’s, Mattress Firm, and Front Door/American Home Shield.
“I’ve always been an admirer of Fallon, even before I joined. The chance to lead the agency is an absolute honor. Fallon is a place like no other with amazing talent and a legacy of building big, innovative, creative ideas,” said Baker. “Rocky has represented the best of Fallon. He’s been a great leader, and I couldn’t be more excited to take the reins and lead the agency through to the next chapter. With creativity at our core, we’re going to be as ambitious as ever, push boundaries, and continue embracing emerging platforms to deliver work that truly resonates in culture.”
Prior to joining Fallon six years ago, Baker held positions as creative director and art director at agencies including DDB and GSD&M, working with major brands such as McDonald’s, Southwest Airlines, and Wrigley. Her work has been recognized by... Read More