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    Linus Karlsson Launches MING

    By SHOOTUpdated:No Comments2874 Views
    (L-r) Linus Karlsson, Tara DeVeaux and Brian DiLorenzo.

    Teams with Brian DiLorenzo and Tara DeVeaux in new venture

    NEW YORK --

    Linus Karlsson, creative chairman of Commonwealth and former CCO of global brands at McCann-Erickson, has launched MING Utility and Entertainment Group, a strategic, action-based creative company. MING will operate in the “new to next” space focusing on three core areas: design, technology and entertainment, with the ambition to explore the realm of what a modern creative company can and should do.

    ”We’re living in one of the most creative moments in history. We’re slowly transitioning off almost 60 years of managing messages to a world where doing things and creating experiences is everything. Suddenly, everything is possible. That’s how we feel about things, and that’s inspired us to start MING,” said Karlsson who as CCO/chairman is partnered in the new shop with CEO Brian DiLorenzo, chief production officer of McCann, and president Tara DeVeaux, formerly executive VP/account director at BBDO.

    The trio’s collective experience working on global brands is extensive, and includes some of the industry’s most awarded and non-traditional creative campaigns. Among these clients and campaigns are BMW Films, HBO’s “Voyeur” and “Imagine” initiatives, Target’s “Fashion Spectacular,” IKEA Catalogue, and Nature Valley’s “Trail View.”

    MING will operate as an independently owned company and partner with McCann Worldgroup on various projects tapping into network resources. MING will be headquartered in downtown New York and also maintain space in McCann Worldgroup’s midtown offices. Karlsson, in addition to his responsibilities for MING, will continue to serve as creative chairman of Commonwealth/McCann, the McCann Worldgroup agency dedicated to the global Chevrolet account, and DiLorenzo will continue to support global production for the agency.

    McCann Worldgroup President & CEO Harris Diamond commented, “Linus has proven in his time at McCann that he is a change-maker and starting something innovative and new is what we’ve come to expect from him. MING is a timely addition to the industry and we are pleased to support Linus, Brian and Tara as they seek to create a new, relevant and complementary offer to Worldgroup for clients in today’s marketing and media environment.”
     

    Category:News
    Tags:Brian DiLorenzoLinus KarlssonMING



    Robert Eggers and Willem Dafoe Reunite For “Nosferatu”

    Tuesday, December 24, 2024

    When Willem Dafoe enjoys working with a filmmaker, he'll often jump at the chance to do it again.

    The list of directors with whom the 69-year-old has worked with more than once is extensive, including Wes Anderson,Yorgos Lanthimos,Paul Schrader,Lars von Trier and, now for a third time, Robert Eggers. "If it's good, you come back," Dafoe said plainly.

    The pair spoke about Eggers' adaptation of "Nosferatu" that hits theaters Wednesday, some of the challenges they faced making "The Lighthouse" — their first project together released in 2019 — and the unique relationship that exists between actors and directors.

    The interview has been edited for clarity and brevity.

    Q: Willem, I read that you called Robert after you saw "The Witch." What did you say?

    DAFOE: I want to meet you and I want to know who this filmmaker is.

    Q: What is it about him that keeps bringing you back?

    DAFOE: Well, if it's good, you come back. When I saw "The Witch," I thought, "Wow, this is a film about a period that I'm not particularly knowledgeable about, but I enter it so easily. This is relevant. It's rooted. It's my story. I'm with these people."

    That's quite an incredible trick because a lot of period films, they're always pointing to themselves. They're always sending messages. They're always showing. This had a kind of energy and the kind of physicality and sensuality that I thought, "Who does this? I gotta see this guy." And then I had a wonderful experience in "The Lighthouse" and I played a part that was really fun in "The Northman." So, when he wants to do this passion project and offers me this beautiful role of Professor Von Franz, I say,... Read More

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