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    Linus Karlsson Launches MING

    By SHOOTUpdated:No Comments2859 Views
    (L-r) Linus Karlsson, Tara DeVeaux and Brian DiLorenzo.

    Teams with Brian DiLorenzo and Tara DeVeaux in new venture

    NEW YORK --

    Linus Karlsson, creative chairman of Commonwealth and former CCO of global brands at McCann-Erickson, has launched MING Utility and Entertainment Group, a strategic, action-based creative company. MING will operate in the “new to next” space focusing on three core areas: design, technology and entertainment, with the ambition to explore the realm of what a modern creative company can and should do.

    ”We’re living in one of the most creative moments in history. We’re slowly transitioning off almost 60 years of managing messages to a world where doing things and creating experiences is everything. Suddenly, everything is possible. That’s how we feel about things, and that’s inspired us to start MING,” said Karlsson who as CCO/chairman is partnered in the new shop with CEO Brian DiLorenzo, chief production officer of McCann, and president Tara DeVeaux, formerly executive VP/account director at BBDO.

    The trio’s collective experience working on global brands is extensive, and includes some of the industry’s most awarded and non-traditional creative campaigns. Among these clients and campaigns are BMW Films, HBO’s “Voyeur” and “Imagine” initiatives, Target’s “Fashion Spectacular,” IKEA Catalogue, and Nature Valley’s “Trail View.”

    MING will operate as an independently owned company and partner with McCann Worldgroup on various projects tapping into network resources. MING will be headquartered in downtown New York and also maintain space in McCann Worldgroup’s midtown offices. Karlsson, in addition to his responsibilities for MING, will continue to serve as creative chairman of Commonwealth/McCann, the McCann Worldgroup agency dedicated to the global Chevrolet account, and DiLorenzo will continue to support global production for the agency.

    McCann Worldgroup President & CEO Harris Diamond commented, “Linus has proven in his time at McCann that he is a change-maker and starting something innovative and new is what we’ve come to expect from him. MING is a timely addition to the industry and we are pleased to support Linus, Brian and Tara as they seek to create a new, relevant and complementary offer to Worldgroup for clients in today’s marketing and media environment.”
     

    Category:News
    Tags:Brian DiLorenzoLinus KarlssonMING



    Supreme Court Allows Multibillion-Dollar Class Action Lawsuit To Proceed Against Meta

    Friday, November 22, 2024

    The Supreme Court is allowing a multibillion-dollar class action investors' lawsuit to proceed against Facebook parent Meta, stemming from the privacy scandal involving the Cambridge Analytica political consulting firm.

    The justices heard arguments in November in Meta's bid to shut down the lawsuit. On Friday, they decided that they were wrong to take up the case in the first place.

    The high court dismissed the company's appeal, leaving in place an appellate ruling allowing the case to go forward.

    Investors allege that Meta did not fully disclose the risks that Facebook users' personal information would be misused by Cambridge Analytica, a firm that supported Donald Trump 's first successful Republican presidential campaign in 2016.

    Inadequacy of the disclosures led to two significant price drops in the price of the company's shares in 2018, after the public learned about the extent of the privacy scandal, the investors say.

    Meta spokesman Andy Stone said the company was disappointed by the court's action. "The plaintiff's claims are baseless and we will continue to defend ourselves as this case is considered by the District Court," Stone said in an emailed statement.

    Meta already has paid a $5.1 billion fine and reached a $725 million privacy settlement with users.

    Cambridge Analytica had ties to Trump political strategist Steve Bannon. It had paid a Facebook app developer for access to the personal information of about 87 million Facebook users. That data was then used to target U.S. voters during the 2016 campaign.

    The lawsuit is one of two high court cases involving class-action lawsuits against tech companies. The justices also are wrestling with whether to shut down a class action against Nvidia.... Read More

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