Brian DiLorenzo comes over with him from MING
CP+B has hired Linus Karlsson as global chief creative officer. In this role, he will partner with global CEO Erik Sollenberg to lead CP+B. Karlsson will be based in CP+B’s office in Boulder, Colo.
Karlsson has served as chief creative officer of global brands at McCann-Erickson, led Chevrolet globally as creative chairman of Commonwealth/McCann, and co-founded Mother New York. Most recently, he founded and ran MING Utility and Entertainment Group, a creative company based upon design, technology and entertainment, which worked with clients such as IKEA, Polaroid and BMW. As part of Karlsson’s hiring, MDC Partners’ firm Plus Productions has acquired MING, and brought on MING CEO Brian DiLorenzo to lead the company.
Karlsson’s hiring comes at a time of significant momentum for CP+B, which includes Sollenberg recently joining the agency as CEO from leading Swedish creative agency and CP+B’s strategic partner, Forsman & Bodenfors. In addition, longtime client Domino’s recently announced a three-year extension of CP+B’s contract.
“Wherever Linus has been, great work has happened. He and I believe in the same things, and I can’t think of anyone better to help us start some revolutions,” said Chuck Porter, chairman, CP+B.
Sollenberg noted, “Linus and I share similar views on all the aspects that go into great creative. He has a love of the craft of advertising and an approachable leadership style that brings out the best in people. Who could have thought that two Swedes would end up here in Boulder, running what we believe is one of the greatest agencies of our time.”
“I love people and building things. Helping companies grow and find their focus is my passion,” said Karlsson. “I have long been a great fan of CP+B and their spirit of surprise and entrepreneurialism–creating their very own special place in our industry. Now, we have a chance to build upon that spirit, and add to the CP+B legacy in new and exciting ways for our clients.”
SCHROM x Yacht Club and Be Electric Studios Launch Electric XR for Virtual Production
SCHROM x Yacht Club, a full-service live-action, tabletop, and postproduction company, has teamed with Be Electric Studios, a soundstage, equipment rental, and virtual production company, to launch Electric XR, a virtual production collective.
Industry veteran Thomas Rossano will lead the new venture, which provides advanced virtual production solutions across multiple facilities. He brings over 25 years of experience in live-action, tabletop, postproduction and talent curation to enhance Electric XR’s offerings as a resource for brands and agencies, as well as other production companies in need of virtual production solutions. Additionally Rossano continues to serve as EP at XR New York (XR-NY), a role he’s held since December 2022. SCHROM x Yacht Club originally established XR-NY to help provide XR services for third-party rentals. While XR-NY will continue to function independently for SCHROM X Yacht Club, it now operates under the Electric XR umbrella.
Rossano’s expertise spans producing live-action commercials, branded content, interactive and experiential content. In addition to leading Electric XR, he holds responsibilities at SCHROM x Yacht Club which include driving business development, collaborating with sales reps and expanding the company’s creative talent network. Rossano’s career includes serving as an exec producer at Hungry Man for about 11 years, right from that company’s inception. He then went on to become a partner at Station Film where he also had a lengthy tenure. Later he was a partner at PRISM. Then after the pandemic hit, he became a freelance EP for nearly two years, looking into opportunities in virtual production, which led him to XR NY and now Electric XR. Over the years, he has produced high-profile... Read More