The One Club for Creativity has announced the creatives who have been selected to serve as jury presidents for the ADC 104th Annual Awards.
Founded in 1920, the ADC Annual Awards is the world’s longest continuously running awards program to recognize global excellence in craft and innovation in all forms of advertising and design.
Confirmed ADC 104th Jury presidents are:
–Advertising: Jeff Goodby, co-chairman, Goodby Silverstein & Partners, San Francisco
–Architecture/Interior/Environmental Design: Stephanie Wexler, senior associate, interior designer, archimania, Memphis
–Artificial Intelligence: Dev Valladeres, design generalist, OpenAI, San Francisco
–Book Design, Magazine/Newspaper Design: Joseph Hutchinson, creative director, Rolling Stone, New York
–Brand/Communication Design: Yoshihiro Yagi, ECD, Dentsu, Tokyo
–Brand-Side/In-House: KK Walker, ECD, Google, San Francisco
–Experiential Design: Thibaut Duverneix, CEO, ECD, Gentilhomme Studio, Montréal
–Fusion: Resh Sidhu, global director, Arcadia AR Creative Studio, Snap, Scarsdale
–Gaming: Dan Sutton, VP of global marketing, Riot Games, Los Angeles
–Illustration: Yuko Shimizu, illustrator, independent, New York
–Interactive: Andrew MacPhee, ECD, FCB Canada, Toronto
–Motion/Film Craft: Karin Fong, creative director, Imaginary Forces, Los Angeles
–Packaging Design: Erika Barbieri, creative director, Olssøn Barbieri, Oslo
–Pharma/Health/Wellness: Renata Maia, CCO, North America, Ogilvy Health, New York
–Photography: Jody Quon, director of photography, New York Magazine, New York
–Typography/Lettering: Terek Atrissi, founder, typographer, Tarek Atrissi Design, Barcelona
Jury president for the Product Design discipline will be announced shortly, along with the full ADC 104th Annual Awards Jury.
Entries can be submitted now, with fees increasing after each deadline period. Regular deadline is January 31, 2025, with extended deadline of February 14, 2025, and final deadline February 28, 2025.
New for 2025
Among the changes for the ADC 104th Annual Awards are:
–Pharma/Health/Wellness has been added as a new discipline.
–Publication Design has been divided into two disciplines: Book Design and Magazine/Newspaper Design.
–Product Design and Packaging Design now have their own dedicated juries (both disciplines were previously judged by the same jury).
–The Typography discipline is now called Typography/Lettering.
Judging will take place in March 2025. Finalists–all entries winning Gold, Silver, Bronze Cubes or Merit–will be announced in early April, with winners unveiled at the ADC 104th Annual Awards ceremony during The One Club’s Creative Week 2025 in New York in May.
Tiered pricing
A special tiered pricing structure makes it easier for smaller agencies, studios and freelancers to participate. Larger agencies and brands pay the standard entry fee; smaller shops get a discount on entries (amount varies by discipline), and freelance creatives and one-person shops are eligible for an even greater reduction in their entry fee.
This year’s “Seen By the Best Eyes” branding for the ADC 104th Annual Awards call for entries was created by MullenLowe Design Studio, the recently launched group within MullenLowe US.
