Version2. Editing (a.k.a. V2; formerly Vito DeSario Editing), New York, has tapped Linda Rafoss as its executive producer. Rafoss, who was most recently a senior producer/ partner at Ogilvy & Mather (O&M), New York, replaces Michael Pollock, who recently exited V2 to pursue a career as a convergence and broadband consultant.
Rafoss began her career in ’89 as an assistant producer to executive producer Pollock at DMB&B, New York. In ’92 she shifted to J. Walter Thompson (JWT), New York, where she worked on spots for Kodak and various Warner-Lambert clients. She moved her way up the ranks at JWT from producer to senior producer and finally partner.
Following five years at JWT, Rafoss landed at O&M, where she worked for the past three years as partner/senior producer, and produced Ameritrade’s "Stuart" campaign for OgilvyOne, New York, directed by Dewey Nicks of bicoastal Epoch Films.
After leaving O&M in January and joining V2, Rafoss freelance produced a four-spot campaign for Aiwa Electronics through Gigante Vaz Partners Advertising, New York, directed by Noam Murro of Stiefel+Company, Santa Monica.
"I would like to think, after eleven years of big agency experience, that I have some unique insight to offer [V2] in terms of what agencies like and look for when they shop for an editor," said Rafoss.
Two months ago, the editing house changed its name and relocated the business to Manhattan’s Chelsea area (SHOOT, 2/25, p. 8). According to Rafoss, V2’s motto has been "embrace change." The shop hopes to eventually expand into the broadband arena.
Rafoss will work with an editing team that includes president/editor Vito DeSario, Lin Polito, Mark Nickelsburg, Chris Van Dyke, Tina Mintus and Kevin Chicken. V2 is represented by New York-based Barrie Isaacson.
