Full-service creative agency Observatory is hiring former Phenomenon chief creative officer Linda Knight as its CCO, effective February 10.
Knight will replace co-CCOs Todd Hunter and Tony Fur, the team who spent their entire decade-plus careers at Observatory, previously known as CAA Marketing, and who departed at the end of last year. Knight will be responsible for leading creative efforts for the agency.
“I’ve admired Linda’s work since we were colleagues at W+K–more years ago than either of us is willing to admit,” Observatory CEO Jae Goodman said. “In the (ahem) couple of decades since, she’s led global campaigns and agencies that took me beyond admiration to envy and jealousy! We’re supremely lucky to call Linda an Observatory colleague.”
Knight grew up in a blue-collar steel town before studying Fine Art at the Australian National University. She moved to the United States after Dan Wieden and Susan Hoffman headhunted her for Wieden+Kennedy. She spent her formative years at W+K Portland and Amsterdam, concepting global campaigns for Nike, where she worked with Goodman. She created inspirational sports work for brands including adidas, Gatorade and Beats. Among her many creative accomplishments, she completed the “sports trifecta” with Super Bowl, Olympics, and the FIFA World Cup campaigns. Prior to her role at Phenomenon, Knight was ECD at TBWAChiatDay Los Angeles, where she created campaigns for brands such as The GRAMMYs, Uniqlo and Intel.
Knight was drawn to Observatory because of its place at the forefront of content for brands, developed over years with Creative Artists Agency and strengthened when Observatory became an independent agency in 2017. Observatory has created work as varied as the global launch of Marriott Bonvoy; VCA’s “Pet Friendly,” a scripted episodic comedic series by Whitney Cummings; the creation of Bonobos’ #EvolveTheDefinition ad campaign, which won YouTube’s Ad Of The Year That Rewrites The Rules, and delivered Bonobos’ best-ever return on advertising spend (ROAS); and a content-centric campaign for A-B/InBev which is Corona Mexico’s best-performing campaign in Corona’s 100-year history.
“Jae and the team at Observatory are delivering content and experiences that people want to engage with. This is the future of our industry: going beyond interruptive advertising to participate in and create popular culture,” Knight said. “I’ve been admiring Observatory’s commitment to innovation in our industry for a while now, and couldn’t be more excited to join Jae’s team.”
The addition of Knight as CCO caps off a string of new hires at the agency, driven heavily by growth since Observatory first launched as an independent agency with joint backing from the Stagwell Group and CAA. “In the last two years since becoming Observatory, we’ve seen significant growth in terms of the number of clients, volume of content and campaigns we’re producing with both established and new clients, and strong growth in top-line revenue,” said managing director, Brendan Shields-Shimizu. “As a result, new employee hires were up more than 28 percent in the last year and continue to climb.”
Knight is one of several significant new hires at Observatory. Travis McMichael, the former VP of brand marketing at Pollen and previous head of brand marketing at Bang & Olufsen, has been named sr. director of creative strategy at Observatory; Caroline Doyle, former head of marketing for DTC fashion e-commerce brand Inez, and Lucas Potter, former account director of Live Nation, will be brand directors; Rod Kashani, former sr. strategist at TBWAMedia Arts Lab, and Erin Schlissel, former sr.strategist from Saatchi & Saatchi will be sr. strategists; Sarah Karabibergian, former sr. art director from Barton F. Graf, will be sr. art director; and Benjamin Hinamanu, a former copywriter at TBWAMedia Arts Lab, will be a writer.
The Many Hires Jeremiah Wassom As Group Creative Director
Independent agency The Many has added Jeremiah Wassom as group creative director.
Wassom most recently worked a decade at Deutsch LA where, as SVP/creative director, he led the Taco Bell account and won new business for the agency. His agency past also includes AKQA and TBWAChiatDay. His creative work has touched the QSR, video games, automotive, fashion, and culture brand sectors. He also served eight years with the United States Marine Corps.
“Throughout his career, Jeremiah has helmed work that has not only made me personally jealous but has consistently pushed brands to show up in memorable and innovative ways,” said Josh Paialii, head of creative at The Many. “One look at his body of work and you will see his passion for storytelling and craft has raised the bar for entire categories, driving participation with many brands’ most loyal fans. Beyond being a world-class creative director and maker, Wassom is a proven team player and strategic thought leader. He’ll be a great addition to the leadership team at The Many working across all accounts. His role will be immediately felt as he guides and supports each of the creative leads in the department.”
A 20-year creative with agency, brand, and freelance experience, Wassom has forged a creative approach which focuses on crafting engaging connections rather than simply make ads. He sees the need for advertising to mean more, not simply do more.
The Many believes that true business growth is made possible by harnessing the power of participation and partners with brands to forge deeper connections with consumers, cultivate trust and loyalty, and maximize marketing spend and execution. The agency is built around a flexible model that offers a suite of capabilities, including... Read More