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    LIME extends reach with NYC remote audio services, hires Landrum, Falborn, Perepezko

    By SHOOTUpdated:No Comments2811 Views
    NEW YORK --

    In it’s 17th year of business, audio postproduction company LIME Studios Santa Monica has launched NYC remote audio services. The new venture is spearheaded by sr. mixer Glen Landrum, NYC executive producer Becca Falborn and assistant engineer Chris Perepezko, all formerly of Sound Lounge.

    Bruce Horwitz, LIME managing member, is enthused over bringing Landrum into the company fold, describing him as “a seminal fixture in commercial audio.” Horwitz added, “LIME NYC couldn’t be off to a better start in the steady hands of Becca and Glen.”

    Landrum brings 20 years of audio post experience as a mixer and sound designer. He’s mixed commercials for brands such as Mastercard, NFL, Pringles, US Cellular, TDAmeritrade, AstraZeneca, Novartis, Unilever and Johnson & Johnson.

    “I am beyond excited to have this opportunity to join LIME studios and head the development of their East coast presence. I have a newly refreshed and bright outlook on my career moving forward,” said Landrum.

    Falborn is an active member of the advertising industry not just in NYC but the East Coast as a whole. With a diverse professional path starting out in reality TV and transitioning into the world of postproduction, she spent time on the agency side before ending up in audio. Falborn has produced the audio for more than 20 Super Bowl campaigns in her three-plus years working in audio post.

    “Being part of a team with such a flawless reputation and having the opportunity to expand the unparalleled services they bring to the industry to NYC is incredible,” related Falborn.

    Budding talent Perepezko studied audio engineering at Fredonia State University. “As a young mixer in the industry, the opportunity to be part of the expansion of a well-known brand like LIME is somewhat of a dream,” said Perepezko.

    The LIME NYC team will be working remotely with plans to open a brick and mortar studio space in 2021, navigating through development and changes due to COVID-19 restrictions.

    Tags:Becca FalbornBruce HorwitzChris PerepezkoGlen LandrumLime Studios



    Is “Glicked” The New “Barbenheimer”? “Wicked” and “Gladiator II” Hit Theater Screens

    Thursday, November 21, 2024

    "Barbenheimer" was a phenomenon impossible to manufacture. But, more than a year later, that hasn't stopped people from trying to make "Glicked" — or even "Babyratu" — happen.

    The counterprogramming of "Barbie" and "Oppenheimer" in July 2023 hit a nerve culturally and had the receipts to back it up. Unlike so many things that begin as memes, it transcended its online beginnings. Instead of an either-or, the two movies ultimately complemented and boosted one another at the box office.

    And ever since, moviegoers, marketers and meme makers have been trying to recreate that moment, searching the movie release schedule for odd mashups and sending candidates off into the social media void. Most attempts have fizzled (sorry, "Saw Patrol" ).

    This weekend is perhaps the closest approximation yet as the Broadway musical adaptation "Wicked" opens Friday against the chest-thumping sword-and-sandals epic "Gladiator II." Two big studio releases (Universal and Paramount), with one-name titles, opposite tones and aesthetics and big blockbuster energy — it was already halfway there before the name game began: "Wickiator," "Wadiator," "Gladwick" and even the eyebrow raising "Gladicked" have all been suggested.

    "'Glicked' rolls off the tongue a little bit more," actor Fred Hechinger said at the New York screening of "Gladiator II" this week. "I think we should all band around 'Glicked.' It gets too confusing if you have four or five different names for it."

    As with "Barbenheimer," as reductive as it might seem, "Glicked" also has the male/female divide that make the fan art extra silly. One is pink and bright and awash in sparkles, tulle, Broadway bangers and brand tie-ins; The other is all sweat and sand, blood and bulging... Read More

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